Cross App Engagement
Instagram and Facebook are becoming even more connected. Facebook profiles can now also be seen on Instagram and therefore also reels, likes and comments in both apps.
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Schedule DMs in advance
In future, it will be possible to pre-schedule DMs on Instagram. This function is currently only available for selected users and devices.
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Post views in feed
On Instagram, not only the reel views are now displayed in the feed, but also the post views.
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“Trial Reels” on Instagram
Instagram introduces the option to post so-called “trial reels” for non-followers. Creators can test how well their reels are received within 24 hours before they are shared on their profile. Their followers will not be able to see the videos within these 24 hours.
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Hide views for reels
After hiding the likes, Instagram is now also testing that creators can hide the views on their reels.
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Collect donations as a Creator
Creators can now organize and personalize fundraising campaigns on TikTok. This includes options such as a name, the donation goal and a cover photo.
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Video Notes
Notes have been available on Instagram for a while now. However, it will now be possible to record 60-second videos as a note and share them with your followers.
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Location Feature on Instagram
The new Snapchat? In the future, users will be able to share their location on Instagram with selected friends for 1 hour.
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Collage Option for Stories
Users will soon no longer be able to post just one photo in the Instagram Story, but will be able to select several images from their albums to create a collage.
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Refresh on Instagram
Instagram allows you to reset your recommended content and rebuild your recommendations. This also gives you the option of unfollowing people you follow whose content no longer matches your interests.
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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
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#26 Creator Marketing auf Pinterest: Pins und Performance
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#25 Customer Influencer - Kunden als Markenbotschafter
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#24 Creator Bindung in Krisenzeiten
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#23 How to not get lost in the Black Week madness!
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#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
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