Collaborations on YouTube
Creators can now add collaborators to their videos, allowing the content to be recommended to each other’s audiences.
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Secret code for Reels
Instagram is working on the “secret code feature” for reels. Creators can set that their reels can only be seen with an exclusive code. They can give their community hints about this.
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TikTok Stories on desktop
TikTok is rolling out the ability to view TikTok Stories on desktop as well.
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Schedule TikTok videos in the app
TikTok now allows users to schedule a post within the app.
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TikTok recommends Captions with CapCut
The app recommends that users have the captions in the video created with CapCut. This should ensure more views.
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Answer found in video
YouTube launches a new feature. This uses AI to indicate when the answer to a question in the video has been answered. An example of this would be “The 10 most beautiful beaches in Hawaii”. YouTube then displays the answer given in the video directly as text.
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20-minute reels
On Instagram, it is now possible to record reels that are 20 minutes long. Previously, the limit was 10 minutes.
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Only videos under 3 minutes are distributed
On Instagram, users who do not follow Creators will only see their reels if they are under 3 minutes long.
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“Live Journey” for Creators
To make the Live function more appealing to creators on TikTok, they can now take part in the so-called “Journey”. This is started by TikTok and creators can, for example, earn badges and take part in challenges.
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“Downvote” comments on Instagram
Coming soon, comments will not only be able to be liked, but can also be downvoted if users disagree with the content.
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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
28|11|2022
#26 Creator Marketing auf Pinterest: Pins und Performance
25|10|2022
#25 Customer Influencer - Kunden als Markenbotschafter
11|10|2022
#24 Creator Bindung in Krisenzeiten
26|09|2022
#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
Duration: 22:56 Min
12|05|2022
#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min
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