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Authors:Marie Walowsky

How to succeed with short content

This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
3
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26
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4
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Exclusive content from one of the most experienced influencer agencies in Germany

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Marketing How to
Social Media and Influencer Marketing Know How at first hand

Step by Step
Step by step to successful short content

Predictions
This is the relevance of short content in influencer marketing

Strategy
This is what successful short video campaigns look like

That's why the topic is more relevant than ever

Especially in the last two years, the requirements and expectations for creative, entertaining content have developed strongly. The focus here is clearly on the content itself, and companies and creators are constantly faced with new challenges that must be mastered jointly by both sides.

The journal offers you these important insights

What are the characteristics of strong short video content, what are the challenges for companies and creators, and why is Gen Z the most relevant target group for this type of content? In this journal, we look at the relevance of short content and the changing user behavior in the social media world and present three very successful short video campaigns.

This is why the topic takes you further

Especially in the fast-moving world of social media, it is becoming increasingly important to react quickly to trends and actively integrate them into one's own strategy. Companies are faced with the challenge of regularly adapting their strategy and working with creator to integrate trends, especially in the increasingly relevant short video sector.

About the authors

Marie Walowsky
Marie is responsible for our campaign area and in constant exchange with our clients and creators. With her years of experience, she has built up extensive expertise in the areas of influencer campaigns.

What our customers say

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ZUFALL logistics group, Leiter zufall.lab
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Holzbau Goldhagen GmbH, Geschäftsführer
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Grundstücksgesellschaft Schmidt-Dold bR, Geschäftsführer
„I especially like the Business Social Media Guide. It's nice to see the methods of social media marketing not only in theory, but in practical use.“
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Viridicon AG, CEO
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Markus Werner
NBRX AG, CTO
„The journals of lookfamed are the best contact-point if you are looking for detailed info about influencers and social media marketing - thumbs up!“

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