Our Channels

  • #Instagram
  • #Textileprinter

Holistic storytelling in the Brother x kates.diary campaign

brother-02
header image
phone

Intro

With the GTXpro, we developed a campaign around a product that is not seen every day on social media. The textile printer can be used professionally on a large scale and is not primarily designed for private use. So we bridged the B2B and B2C markets with this campaign.

Strategy

This campaign aimed to make up-and-coming designers in start-ups, as well as established designers from major brands, aware of Brother's GTXpro printer, which can print on a variety of products and materials.

Strategy

CREATOR SELECTION

We created the optimal fit by collaborating with Kate, a young entrepreneur who has already founded two brands herself.

HOLISTIC CAMPAIGN

In a holistic campaign of stories, feed posts and reels, Kate showed the printer in direct use and showcased its special features.

STORYTELLING

Through a design contest and customization campaign, Kate's brands were directly connected to the project for a holistic storytelling.

AUTHENTICITY

Because Kate speaks openly about startup topics and shares her experiences, we saw her as the perfect match for the combination in this campaign.

phone
phone

Results

Data

2.1m+
Impressions
That is how many times
the posts were viewed
450k+
Reach
That is how many people
were reached

Creator

kates.diary@kates.diary

Content

Seen On

instagram_
content
content
content

Success Stories

beitragsbild-acelya

Success through storytelling and creative everyday integration: beauty creator Açelya for Yepoda

Read more
beitragsbild-badoo

With qualitative expertise: Paula Lambert for Badoo

Read more
bb-moni2

Fitness challenge as a storytelling hook: @monis_reallife for Gymondo

Read more
bb-anna

Immense increase in website traffic for Reisenthel

Read more

Start yourSuccess Story

Our influencer marketing takes your brand to the next level. To learn more, drop us a message.

  • Nano to Macro
  • For every Niche
  • Coordination
  • Fast Communication
Lookfamed Loading...

Start your
campaign

    Your Data

    Campaign details

    Timeline to Kickoff

    Budget

    Select platform(s)

    Instagram
    TikTok
    YouTube
    Twitch
    LinkedIn
    Pinterest

    Goal(s) of the campaign

    Branding
    Reach
    Content Creation
    Traffic
    Engagement
    Sales
    Conversion
    App Installs
    Other

    Your message

    Get a
    Management

      Your data

      Your platforms

      Select platforms

      Instagram
      Twitch
      TikTok
      Pinterest
      YouTube
      LinkedIn

      Instagram

      TikTok

      YouTube

      Twitch

      Pinterest

      LinkedIn

      Creator
      request

        Your data

        Details

        Which Creator?

        Timeline to Kickoff

        Select platform(s)n

        Instagram
        TikTok
        YouTube
        Twitch
        LinkedIn
        Pinterest

        Goal(s) of the campaign

        Branding
        Reach
        Content Creation
        Traffic
        Engagement
        Sales
        Conversion
        App Installs
        Other

        Your Message

        Get in Touch

        Whether it's an initial idea, a concrete inquiry or interest in a collaboration: We look forward to hearing from you!

          Your Data

          Your message

          Journal
          Download

          Your Data


          Download

          You can download your journal here. Have fun!

          Explore

          Search results for
          Lookfamed Search...