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Holistic storytelling in the Brother x kates.diary campaign

Intro

With the GTXpro, we developed a campaign around a product that is not seen every day on social media. The textile printer can be used professionally on a large scale and is not primarily designed for private use. So we bridged the B2B and B2C markets with this campaign.

Strategy

This campaign aimed to make up-and-coming designers in start-ups, as well as established designers from major brands, aware of Brother's GTXpro printer, which can print on a variety of products and materials.

CREATOR SELECTION

We created the optimal fit by collaborating with Kate, a young entrepreneur who has already founded two brands herself.

HOLISTIC CAMPAIGN

In a holistic campaign of stories, feed posts and reels, Kate showed the printer in direct use and showcased its special features.

STORYTELLING

Through a design contest and customization campaign, Kate's brands were directly connected to the project for a holistic storytelling.

AUTHENTICITY

Because Kate speaks openly about startup topics and shares her experiences, we saw her as the perfect match for the combination in this campaign.

Results

Data

2.1m+
Impressions
That is how many times
the posts were viewed
450k+
Reach
That is how many people
were reached

Creator

@kates.diary

Content

Seen On

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