Holistic storytelling in the Brother x kates.diary campaign
With the GTXpro, we developed a campaign around a product that is not seen every day on social media. The textile printer can be used professionally on a large scale and is not primarily designed for private use. So we bridged the B2B and B2C markets with this campaign.
This campaign aimed to make up-and-coming designers in start-ups, as well as established designers from major brands, aware of Brother's GTXpro printer, which can print on a variety of products and materials.
We created the optimal fit by collaborating with Kate, a young entrepreneur who has already founded two brands herself.
In a holistic campaign of stories, feed posts and reels, Kate showed the printer in direct use and showcased its special features.
Through a design contest and customization campaign, Kate's brands were directly connected to the project for a holistic storytelling.
Because Kate speaks openly about startup topics and shares her experiences, we saw her as the perfect match for the combination in this campaign.
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