Almost half a million impressions with Fashion Haul: Ladypolitan x @_jessiliiee
Intro
To give her followers fashion inspiration, Jessi showed outfits from the fashion brand Ladypolitan on her Instagram account with over 700,000 followers. As part of this, she has opted for a fashion haul.
Strategy
On her Instagram account, @_jessiliiee is primarily known and loved for fashion. Jessi is particularly enthusiastic about the pieces from Ladypolitan, which is why she wanted to present them to her community. To do so, she created a haul in her Instagram Story in which she showed how she combines the pieces. Thanks to this heartfelt recommendation, the campaign with the brand performed particularly well. Translated with DeepL.com (free version)
FASHION HAUL
By presenting many of the brand's pieces as part of the Fashion Haul with Ladypolitan, Jessi addressed the widest possible target group and thus reached many enthusiasts.
PASSION
Jessi is passionate about fashion and you could see that in the cooperation, so the Fashion Haul was particularly well received by her community.
AUTHENTICITY
As Jessi's profile is always about fashion and beauty, the collaboration with Ladypolitan could be authentically integrated into the content.
COMMUNITY
By presenting various fashion pieces from the brand and also explaining how to combine them, Jessi was able to appeal to a wide range of her community.
Results
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