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Quiet mode on Instagram

Instagram is working on a “silent mode” that will put statuses into sleep mode at night and mute push notifications.

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“Music only” feature launched

Instagram improved the music sticker and now allows users to use the music without lyrics or artist in the story.

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LinkedIn adds new ‘Diversity Nudges’

The aim is to inspire recruiters on the platform to think more diversely in their search for new employees.

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TikTok shows why you are shown certain social ads

This should also make it possible to customize the ads that are displayed on your own For You Page.

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YouTube launches new features for Creator

From now on, there will be comment stickers for YouTube shorts, personalized insights, and the ability to make changes to your own profile (name, banner, etc.) via the mobile app.

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Discover feed on LinkedIn

LinkedIn is testing a discover-feed in its mobile app, allowing users to be inspired by new content.

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Mini games on TikTok

TikTok wants to allow its users to play mini-games that can be played within the app.

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New search features on TikTok

TikTok is testing new features to make searching for content easier.

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Plan reels

Finally, reels can also be pre-planned in the Creator Studio.

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New sticker on Facebook

Facebook is working on a “Group Add Yours” sticker.

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Instagram activities now also available in the web version

Instagram adds the “Your Activities” section to the browser features.

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Pinterest Launches “Real-Time Analytics”

Developments can now be viewed even more closely in the mobile app.

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TikTok launches an “order center”

The next step towards an e-commerce platform has thus been completed.

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YouTube launches new editing UI

This is to make the shorts even more popular.

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TikTok expands the search function

Certain keywords are recognized in the comment function and then redirect to other videos with similar content.

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New link stickers for pictures & videos

With this, LinkedIn wants to increase the reach of postings.

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Scheduling posts in the app soon?

Apparently, Instagram is working on a feature that would allow users to schedule posts directly in the app. This would complement the feature from Facebook Creator Studio.

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Pinning Reels

Instagram is working on being able to pin reels in the Reel tab. This is already possible for classic feed posts.

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Instagram is working on the possibility to list hobbies in the profile

A selection of your own hobbies is then displayed under the so-called “Bio”.

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„Share a Snapshot“ is being tested on Instagram

On the “Discover” map, other users can then scan your QR code to see your map view.

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New followers on TikTok

TikTok now displays the number of new followers gained over a period of time in the profile.

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Instagram is working on a “calendar” icon in direct messages

Exactly which function is served here is still unclear.

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Subscription content for all users?

Instagram is working on allowing creators to make content that they have only published for subscribers (see blog post) visible to other users as well. However, they will still not be able to like or comment on it.

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Instagram is working on the “music only” feature

This is to revise the music sticker in the story.

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TikTok promo bonus?

TikTok to pay its users when they recommend the app to others.

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Instagram stops “TikTokification” for now

CEO Adam Mosseri takes a stand after a petition made the rounds a few days ago. The petition was about preventing Instagram from becoming more and more like TikTok. Even celebrities like Kylie Jenner shared it in the story.

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Photos and reels with the same camera

Instagram is working on making it possible to use the same camera for taking short videos and pictures.

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Calls via DMs

From now on, Instagram will also have a separate tab for calls in the direct messages.

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LinkedIn works on comment function for events

This feature is designed to enable users to engage in exchanges with other users, even within the context of LinkedIn events.

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Instagram tests Stories without usernames

To make the home page even “cleaner”, it is tested if no username appears below the displayed stories anymore.

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New features for Instagram Reels

Remix options, templates and dual camera mode are added.

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Also images as reels

As of now, even published images can be converted into reels.

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Facebook groups on Instagram

The groups can be linked on the own profile.

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Instagram Reels Only

From now on, videos under 15 minutes will always be uploaded as reel.

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Boost feature for Instagram Reels

Reels under 60 seconds can now be boosted by users for even more reach. Reels with music, GIFs or other interactive stickers or filters are excluded.

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Searchable map launches on Instagram

This is supposed to make it easier to search popular places through links.

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New store functions allow payment via DM

Especially for small brands, the possibility of direct messages can be used as a purchase transaction from now on.

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Instagram launcht Location- & Hashtag Story

In this way, the published stories are displayed to a wider community.

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LinkedIn is working on a “Discover” tab

This should make it possible to discover content and people outside of one’s own network.

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Introducing customers on LinkedIn

LinkedIn users can now introduce customers who use their products or use services.

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5 profiles in one account

Facebook plans to allow a full five users to log into the same account.

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Avatars and music in story

At the moment, Instagram is working on the possibility of placing one’s own avatar in the Story in addition to a song.

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Even more customized For-You Page

TikTok introduces more features that allow users to narrow down their favorite content: Users can now filter out specific words or hashtags. 

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Instagram launches subscription updates

Instagram is expanding its subscription model to include chats, roles, posts and a homepage. 

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Instagram: Soundtrack of the day

From now on it should be possible to play a song of the day for your followers on your own profile.

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Instagram profile ads

Instagram users could soon see ads in the profile of various accounts.  

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Share outside of LinkedIn

LinkedIn is working on the sharing feature: users will soon be able to share their LinkedIn post on Twitter or Facebook as well, or copy the link.

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Twitter Community Details

Twitter wants to preview details of users in the community list.

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Shortcut for Direct Messages

Instagram wants to introduce a Direct Messages shortcut that sends an instant “shrug.”

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Fullscreen images on Instagram

Instagram allows users to upload 9:16 photos. Users can share their content in square, landscape, or a custom size. 

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Music in TikTok live streams

Users can now put music behind their livestreams on TikTok

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Twitter launches the co-tweet feature!

Users have been waiting for this for a long time: From now on, it will be possible to publish a tweet together.

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Twitter wants to show the most used hashtag within a community

This feature should help to find more easily all tweets published within this community under the hashtag.

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Instagram launches Walkie-Talkie Feature

With just one click, you can now talk live with friends when both are online in chat.

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Instagram releases Live Producer

Instagram users can go live with streaming software via desktop and make the live experience even more professional.

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User response time on Instagram

From now on, Instagram will also display in the chat how quickly users normally respond.

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TikTok´s Safety Campaign

TikTok may soon allow creators to restrict their live streams so only people 18 and older can watch.

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Creator Tools on Instagram

Instagram is currently working on tools that will be made available specifically for Creator.

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Age limits on TikTok

TikTok is testing an age limit for livestreams. Users can decide individually whether the streams should only be released from the age of 18.

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New “close friends” section on Instagram

Stories of close friends on Instagram will probably get a separate section above the chat list soon.

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Matching music for your reel

Instagram now suggests the best music to match your individual content.

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Mobile games on TikTok

TikTok introduces the option to offer live mobile games on TikTok. Users can follow the creator’s screen in real time.

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Anonymous questions on Instagram

A new app on Instagram allows users to ask their friends anonymous questions.

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Activity on TikTok

Users can show their followers that they are currently active or have recently been active on the platform.

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What is your usage time with TikTok?

A new dashboard on TikTok allows users to monitor their daily usage time as well as app openings.

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New account on Instagram

Instagram users can now see when a profile is new with a notice.

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Shopping on TikTok?

The popular video platform is currently testing its own store feed.

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Creator Marketplace on Instagram

Instagram announces the new Creator Marketplace: Creator can find Brands and brands can find the right Creator to start a collaboration.

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Contacting blocked accounts

Instagram optimizes the feature of not being contacted by blocked profiles or by profiles created by the same user or created in the future.

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See news through 3D touch

Instagram is testing being able to read messages with 3D Touch without showing “read” in the chat.

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Use Reels correctly as a company

Meta has published 7 tips to help companies get Reels right.

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Licensing viral songs to companies

TikTok plans to license viral songs to attract more businesses to the platform and boost its advertising business.

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Reels as a priority

Finally, Instagram reels can be scheduled into content planning on third-party platforms.

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New activity feed on TikTok

TikTok changed the design of the activity feed in the app and becomes much more visual than before.

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“Undo” option on Instagram

Instagram is currently testing the “Undo” feature in Stories to delete the last step taken.

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Video posts are shared as reels

Instagram now shares simple video posts directly as reels.

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New filter options for Instagram DMs

Instagram direct messages can now be filtered by “Close friends” and “Verified accounts”.

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AR Sticker & AR Text soon on Instagram

For even more design options in the story.

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Instagram is working on a subscriber group chat

This should only be visible for 24h and allow content to be sent only to followers.

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An age verification model is being tested in the USA

To make sure you don’t sign up on Instagram too young, there are three options currently being tested: Upload the ID, a social voucher or a video selfie.

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Reels templates directly in the camera

Instagram is testing Temples for Reels directly in the camera for easy video creation.

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Emoji reactions in TikTok messages

TikTok allows users to respond to messages in chat with different emojis.

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Community Stories on Instagram

Instagram continues to work on enabling community stories – where users can quickly and easily share updates with their community.

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Private reactions to postings

Instagram is testing the ability to send private comments on posts to the respective profile.

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New options for LinkedIn events

LinkedIn releases new comment and comment reply options for events to boost engagement and encourage discussion.

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Hide “uninteresting” content on Instagram

Instagram continues to work on hiding content we’re not interested in from the Discover section in order to optimize the algorithm.

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Hidden Likes and Views in Reels

Instagram is working on the option to display Likes and Views on Reels as well.

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Instagram question sticker update

Instagram is working on a new “question sticker” where creators can answer questions with a photo.

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Notes in Direct Messages

Instagram Dm’s notes can be shared with the close friends list or followers that a profile follows.

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LinkedIn supports Canva templates for Karrusell posts

With this, the platform wants to make publishing slide shows even easier.

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Shared collections on Instagram

Instagram is currently testing the feature of creating shared collections with friends to organize posts.

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Image descriptions on LinkedIn

LinkedIn Campaign Manager now enables image descriptions in Carousel Ads.

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Advanced ads on YouTube

YouTube is loosening restrictions and allowing ads for sports betting (in the US), for example.

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LinkedIn publishes “Funny” reaction

In addition to the other emoticons that can be used to respond to posts, users can now make it even clearer that they find a post entertaining.

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Reels become main focus of Instagram

From now on, when users select which format they want to post, the post will no longer appear at the top, but the reels will.

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Sharing comments on TikTok?

Until now, it was only possible to share videos. Now, users will also be able to share individual comments.

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Reels Templates

Instagram users will soon be able to share photos and videos in existing reels with their own content.

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Full-Screen-Pictures on Instagram

Instagram continues to test the ability to display simple images in full-screen vertical mode.

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Reposting on TikTok

TikTok users can now repost videos, thus increasing their reach and sharing their interests.

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Reels in the Creator Studio

Now, users can also assemble and publish reels from existing videos in Facebook Creator Studio.

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See who has viewed your TikToks

For a short time after publishing a video, it is now possible to see which of your followers has seen your video.

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TikTok introduces Shop Tab

From now on, users can see here which coupons they have available for orders in stores and in the app.

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Instagram enables shared boards!

Users will soon be able to create boards with their friends to share photos and reels from their own gallery, for example.

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New chat topics for Instagram!

Instagram is working on the new chat themes “music” and “support”.

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Follower, Following, Subscribed?

Instagram is working on an addition to the follower and the followed list: the subscribed tab!

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YouTube introduces new correction feature for update notices

These update notices could save users from having to re-upload an entire video because of a small change or correction and losing engagement metrics and comments.

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Twitch Ad Program Expansion brings streamers more money

Twitch’s Ad Incentive program will be adjusted to include more creators and give them 55% of the revenue for each ad that airs on their channel.

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Instagram allows remixing images in the reels from now on

This will push the short video feature even further.

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Instagram launches “nudge” for teens

From now on, if users of a young age spend too much time on a certain topic on the platform, they will be nudged and prompted to deal with another topic if necessary.

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Instagram works with creators to raise awareness about mental health

As part of the “Take a break” feature, influencers promote taking time off from the platform.

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Take a break feature on Instagram

The new tool lets users know how much time they spend on the platform and allows them to lock the app for themselves for some time.

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Instagram introduces parental control tools

To ensure the continued safety of teenagers on the platform, parents will be able to decide how and whether their children use Instagram. In addition, they will be shown when their children report other users of the platform and why.

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Automatic captions for reels

Instagram is testing the possibility of having automatic captions created for reels. These can be customized.

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LinkedIns Boost function also for events

The “Boost” feature, which can increase organic reach with quick clicks, is now applicable to LinkedIn Events.

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Games during Video Calls

Instagram plans to launch more entertaining video call options and allow users to play games together.

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Instagram is working on „Notes-Feature“

With this, it should be possible to leave “secret” notes to friends via direct message.

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Texting during live videos

Instagram is working to allow users to text each other privately while consuming live videos.

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TikTok launches Screentime Limit

Take a break: With the new feature, TikTok wants to remind users to take a break when consuming.

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Instagram Video and Audio Calls in Desktop

Instagram continues to work on making video and audio calls available through the desktop version as well.

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Instagram Map Search

Using the new feature, users can find locations listed on the map, public posts, businesses, restaurants, etc.

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Interactive stickers in the reels

Quizzes, questions, emoji sliders: From now on, users will not only find these in Stories, but also in Reels.

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Pinning now also on Instagram

What we already know from TikTok is now also possible on Instagram: Feed posts can be pinned at the top of the profile, making them even easier to access.

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Sensitive Content Control on Instagram

Users can decide for themselves how much sensitive content they want to see on Instagram.

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90-Seconds Reels

Instagram gives the green light to longer short videos.

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Live for close friends

Instagram is testing the ability to go live only for close friends.

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TikTok launches Trend Page

Here, users should be able to see and implement the latest trends directly at a glance.

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Instagram is working on “trending reels” page

Here, certain reels to popular sounds are to be displayed.

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LinkedIn is working on new analytics page

In order to integrate the platform even more strongly as a marketing platform, more detailed insights will be possible in the future.

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Platforms like YouTube must be liable for copyright infringements with immediate effect

The BGH has ruled that platforms such as YouTube, as well as other video-sharing platforms, can be monetarily liable for the infringements of their users.

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Imported sounds for reels

From now on it is possible to import your own sounds instead of a sound offered by Instagram. These must be at least 5 seconds long.

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Instagram working on repost feature

The function, which users are more familiar with from Twitter, is currently also being tested on Instagram.

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TikTok is starting „Internet Safety Month“

In June, the platform makes it its mission to educate users under the hashtag #BeCyberSmart.

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Pinning Direct Messages

Instagram is testing the option to give frequent chats a high priority, pinning them to the top of messages.

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Amber Alerts on Instagram

Users get important details displayed in the Amber alert when they are near a missing child, so they can help in the search.

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Instagram plans new profile pictures

It is planned that by long pressing on the profile pictures, they can be displayed in other formats.

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TikTok overtakes YouTube in time of use

According to studies, the platform will again be ahead of the video giant in 2022.

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„Clear mode“ on TikTok

TikTok is testing a new feature that gives users a distraction-free scrolling experience – buttons and captions are eliminated.

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Stories in the inbox page?

TikTok is testing showing stories in the Inbox page.

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Avatar feature in Instagram stories

Meta wants to enable people to interact with avatars in the metaverse.

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Images in reel format 9:16

Instagram continues to focus on the full-screen feed and is testing reel-style photos.

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TikToks possible with the help of third parties

As easy as possible – Third-party providers like Hootsuite should simplify the management of TikToks. TikToks no longer have to be made mandatory in the app.

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New tool for TikTok!

By integrating various tools, scheduling, posting and commenting on TikTok is simplified!

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Now also hide the number of followers?

It’s been possible on Instagram for a long time: displaying the number of likes. Now, the popular platform is testing the option to hide your follower count on your profile.

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Increase engagement with Video Reactions on Reels!

With the new test, users have the opportunity to respond to certain reels with their own video and thus increase engagement.

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New features on TikTok!

New text-to-speech features for creators and easier lead generation for businesses enable new potential for the social media platform.

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Joint TikTok campaign between brands and creators

Through the new “Branded Mission” tool on TikTok, brands can create their own ad from different campaign videos from Creators!

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TikTok launches Live Subscriptions

Easy distinction between subscribers and original users – Access to extra chat, emotes and badges through the new Subscription option on TikTok!

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New profiles on Instagram

Instagram now shows directly below the profile picture if a profile was recently created – with the addition “new”.

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Most played content of a video on YouTube

Youtube now shows users which part in a video has been played the most so far.

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Instagram Stories only become visible with “Show all”

Users are now only shown three story sequences – only by tapping on “show all” do the remaining stories appear.

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Produce videos even easier with TikTok!

Share videos, set sound start points, tweak transitions: TikTok expands the possibilities of video production!

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Following Tab for Reels

Possibly soon the reels can be filtered and streamed according to the followed profiles!

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NFTs now also soon on Instagram

The social media giant is currently testing the launch of Collectibles in the US. It will then be possible to post them.

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Instagram home page in the style of TikTok

The platform plans to launch a new home page with a look and feel strongly reminiscent of the swiping on TikTok’s For You page.

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Paid subscriptions on YouTube

The platform now allows users to gift each other paid subscriptions to Creator profiles.

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TikTok launches new “Friends” tab

Instead of the Discover feature, users will now be able to scroll directly through their friends list. The platform is thus well on its way to becoming a social network as well.

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Instagram allows to send comments

From now on, comments will not only appear under posts, but can also be sent within the community.

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With color takeover to a successful ad

Pinterest launches feature that shows users color-coded ads that match their own search queries.

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“Get an offer” on Instagram

Business profiles will soon be able to set up custom questions that users must answer before they can start a conversation.

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YouTube introduces green screen feature

Users should soon be able to use a wide variety of backdrops as part of the shorts thanks to green screen.

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Product Tags now also for Reels?

Instagram now seems to be testing a feature in Reels that allows products to be linked directly.

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TikTok overtakes YouTube

According to a new study, TikTok users spend more time on TikTok than YouTube users do on YouTube. In terms of usage time, Byte Dance’s app already caught up last year.

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TikTok is working on more editing options

In the future, it is supposed to be even easier and faster to edit TikTok videos.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
What the Inf***ncer

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#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min
15|03|2022
#21 Kampf der Influencer-Marketing-Giganten: Instagram vs TikTok mit Tonies
Seit TikTok vor einigen Jahren einen ...
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#20 Mit TikTok Brötchen verdienen – Von 0 auf 500.000 mit @jo.semola
Kein Content Format hat auf Social Me...
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10|02|2022
#19 All Eyes on Influencer – Wie Instagram seine Creator:innen jetzt durch ein Subscription Model pusht
Ohren gespitzt, denn wir sind zurück!...
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#18 Die Lookfamed Vision
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