This is why Pinterest is the next step in influencer marketing
As an influencer marketing agency, we have talked a lot in the past about the benefits of Instagram and TikTok in the context of campaigns. More and more often, we also report on the relevance of Pinterest for companies. But why the platform is not important for marketeers, but why creators should use Pinterest, we summarize in this post.
This is why creators should give Pinterest a chance
Pinterest has over 450 million monthly active users worldwide. That’s an enormous reach and target group that creators can take advantage of with their content to attract attention.
Moreover, on no other platform is advertising as welcome as here. On Instagram and TikTok, advertising – especially as part of influencer campaigns – is usually perceived quite strongly. On Pinterest, it is seen more as inspiration, because users consciously search for it. That’s why companies often refer to this as inspiration marketing instead of influencer marketing.
The perfect platform for Creators to get active
In the vast social media landscape, Pinterest offers a unique opportunity to showcase and share your own content as a creator. Best of all, Pinterest users are often actively searching for inspiration and ideas. This means that content on Pinterest could be discovered and shared by an extremely wide audience. This, in turn, leads to even more reach and visibility for Creator.
Recycle content on social media
Anyone who knows a bit about social media marketing has certainly heard of “cross-media content”. This means that the same content is posted across several social media platforms. Say: You have a video or image that is already performing well on Instagram and/or TikTok? Then you should think about posting it on other platforms as well – such as Pinterest. This way, you have the chance for the maximum outcome with minimal effort.
Pinterest in Influencer Marketing
Pinterest is also becoming increasingly relevant as a platform for influencer marketing. Since advertising here, as already mentioned, is seen primarily as inspiration, it is a great advantage for creators to have already established a presence here.