300k impressions through short stories for the fair fashion start-up “Wote”
Intro
The aim of the long-term cooperation was to strengthen awareness of the sustainable brand "Wote" from Würzburg through the collaboration with @what_eva_loves, to increase brand awareness and to attract new customers as well as to encourage existing buyers to purchase products again.
Strategy
On her account, creator Eva primarily addresses a target group consisting of women and mothers who are interested in the topic of sustainability. In her Instagram story, she presented the fashion brand "Wote" and some of its outfits. Thanks to the high brand fit and the long-term nature of the collaboration, the creator was not only able to ideally reflect the brand's values, but also ensure a sustainable branding effect. A discount code was also used to encourage the community to make purchases.
BRAND FIT
On her account, Eva regularly posts content on the topic of sustainability. As "Wote" also represents precisely these values, there is an ideal fit between brand and creator, which leads to the highest possible authenticity.
TARGET AUDIENCE
Wote has defined women and mothers as its target group, who attach great importance to the topic of "sustainability". This is exactly what Eva unites on her Instagram account, so that the campaign was able to reach the right target group.
SUSTAINABILITY
The topic of "sustainable and conscious living" is very important to both Wote and Eva. By working together, they were able to further emphasize its relevance and draw attention to the topic through fashion.
LONG-TERM
The campaign with Wote proved once again how successful a long-term collaboration between creators and brands can be when it is based on mutual trust and brand fit. By repeatedly incorporating Wote's fashion, Eva was able to achieve a sustainable branding effect in the relevant target group.
Results
Data
Creator
@what_eva_lovesContent
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