Over 260k impressions for Logona’s relaunch
Intro
The overarching goal of the long-term collaboration between @what_eva_loves and LOGONA was to draw attention to the relaunch of the new shampoos. As Eva is a strong advocate of sustainable products and brands on her account and there is a corresponding level of engagement within the community, this was an ideal fit with the brand. To this end, a long-term cooperation was established through monthly recurring content in order to keep the relevant target group in contact with the brand and the products.
Strategy
The campaign planned by the agency was based on monthly recurring content, which was particularly convincing thanks to the authentic storytelling of the creator @what_eva_loves. Through the implementation, the creator's and brand's connection to nature and love for the environment was made clear. The focus was on the product features of LAGONA, which were brought to the fore by Eva's authentic implementation.
BRAND FIT
Eva's connection to nature and love of the environment make her the ideal creator to report on Logona's new products.
SUSTAINABILITY
The topic of "sustainable and conscious living" is very important to both Logona and Eva. As a result, the brand fit here has also helped to convey the relevant topic.
PRODUCTS
The focus of the high-quality content was the launch of the brand's new products, which could thus be ideally showcased.
LONG-TERM
By working with the brand every month, it became firmly anchored in the minds of the relevant target group.
Results
Data
Creator
@what_eva_lovesContent
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