11m+ Impressions with 13 Creators for coocazoo/Step by Step 

Intro

With the customer of the brands Step by Step and coocazoo we have a long-term and successful cooperation - already since 2018. Within the framework of an annual planning with different action and theme periods, we identify the suitable Creators & channels. 

Strategy

For our client Coocazoo/Step by Step, we create a suitable advertising space at any time that optimally places the products with the target group and encourages them to buy. The respective goals depend on the campaign: Above all, it's about branding and generating sales.

ANNUAL PLANNING

At the beginning of the year, we plan together which campaigns are to be implemented. This gives us the necessary overview at an early stage.

IDENTIFICATION

We have already established long-term partnerships with some creators. This is a great help when choosing creators for each campaign.

PERSONALIZATION

We adapt the storyline individually to the creators within the scope of each campaign. This allows us to reach the various communities in an even more targeted manner.

VARIABILITY

Some of the creators are exclusive to us - but we regularly reach out to other influencers as well. This way we guarantee a wide range of content.

Results

Data

Creators

Took part
in the campaign

11m+

Impressions

That is how many times
the posts were viewed

Creator

@die.kim

@diefiliz

@tasd.y

@mathellaslife

@babykindundmeer

@loeckchenzauber

@x_gilda_

@mamiseelen

@lisaskindoffashion

@jaanagoeslightly

@oh_wunderbar

@jessykpiskai

Content

Seen On

Conclusion

The development and implementation of joint influencer collaborations with Lookfamed offers us great added value! Through professional support, we have already been able to rock several successful campaigns and present our brand(s) to the target group in a particularly emotional and approachable way.

Anna-Lena Im, Head of PR at Cocazoo