Took part
in the campaign
11m+ Impressions with 13 Creators for coocazoo/Step by Step
Intro
With the customer of the brands Step by Step and coocazoo we have a long-term and successful cooperation - already since 2018. Within the framework of an annual planning with different action and theme periods, we identify the suitable Creators & channels.
Strategy
For our client Coocazoo/Step by Step, we create a suitable advertising space at any time that optimally places the products with the target group and encourages them to buy. The respective goals depend on the campaign: Above all, it's about branding and generating sales.
ANNUAL PLANNING
At the beginning of the year, we plan together which campaigns are to be implemented. This gives us the necessary overview at an early stage.
IDENTIFICATION
We have already established long-term partnerships with some creators. This is a great help when choosing creators for each campaign.
PERSONALIZATION
We adapt the storyline individually to the creators within the scope of each campaign. This allows us to reach the various communities in an even more targeted manner.
VARIABILITY
Some of the creators are exclusive to us - but we regularly reach out to other influencers as well. This way we guarantee a wide range of content.
Results
Data
13
Creators
11m+
Impressions
That is how many times
the posts were viewed
the posts were viewed
Creator
@die.kim
@diefiliz
@tasd.y
@mathellaslife
@babykindundmeer
@loeckchenzauber
@x_gilda_
@mamiseelen
@lisaskindoffashion
@jaanagoeslightly
@oh_wunderbar
@jessykpiskaiContent
Seen On
Conclusion
The development and implementation of joint influencer collaborations with Lookfamed offers us great added value! Through professional support, we have already been able to rock several successful campaigns and present our brand(s) to the target group in a particularly emotional and approachable way.
Anna-Lena Im, Head of PR at Cocazoo
Success Stories
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