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For 2 years official Nikon Creator: @what_eva_loves

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Intro

For the next two years, content creator Eva from the account @what_eva_loves has been selected as an official Nikon creator and is therefore part of the #Nikon family. Her account will regularly feature content on the topic of photography.

Strategy

In her private life, Eva from @what_eva_loves has been involved in photography for many years and also uses a Nikon camera herself. She also regularly shares this with her community on Instagram. As a result, we at Lookfamed approached the camera manufacturer with an initiative concept to suggest a potential collaboration. At the same time, however, Nikon has already approached Eva via her Instagram account. As part of this collaboration, content will be published on Eva's account over the next two years.

Strategy

LONG-TERM

Eva is officially part of the #Nikon family for the next two years. Over this period, she will repeatedly create content for the brand. As a result, the relevant target group will come into contact with the brand again and again, creating an enormous branding effect.

AUTHENTICITY

Eva has been using Nikon cameras herself for years. She regularly shares her passion for photography on her Instagram account. This makes the collaboration very authentic.

BRAND FIT

At the same time that we as the management approached the brand with an initiative concept for a collaboration between Eva and Nikon, Nikon also requested a cooperation with Eva. This shows how well the two parties fit together.

CREATIVITY

Over a period of two years, Eva will continue to produce content for Nikon. The topic of photography in particular offers enormous scope when it comes to creative implementation. This means that the cooperation can be implemented in a very appealing way.

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Results

Data

2
Years
That's how long Eva will officially be part of the #Nikon family as a Nikon Creator.

Creator

what_eva_loves@what_eva_loves

Content

Seen On

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