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2 new metrics for Instagram reels
Users can now access two new metrics: View Rate, which shows the percentage of followers and non-followers consuming the videos for longer than 3 seconds, and Views Over Time, which shows how well the reel performs compared to other reels from the same creator that have been online for a similar amount of time.
Instagram story algorithm explained
Why are stories from some creators more likely to be shown to you than those from others? The algorithm recognizes how likely it is that you will view, like and/or share this story.
Ads on Threads
After it was announced some time ago, Threads is now testing the first attempt to place ads on the platform.
TikTok not in the US Apple Store
Until the platform has found an American buyer, the app will no longer be offered in the Apple Store.
Disliking Instagram comments?
Previously, users could like the comments of other users under posts. Now the platform is apparently working on making it possible to give comments a “thumbs down”.
Collaboration Posts on TikTok
Creators can now also post videos together on TikTok, which then appear on both profiles.
TikTok remains online in the US
After the platform was to be banned in the USA and was even unavailable to US citizens for 12 hours on the weekend, the ban has now been lifted for the time being.
Cross App Engagement
Instagram and Facebook are becoming even more connected. Facebook profiles can now also be seen on Instagram and therefore also reels, likes and comments in both apps.
Schedule DMs in advance
In future, it will be possible to pre-schedule DMs on Instagram. This function is currently only available for selected users and devices.
Post views in feed
On Instagram, not only the reel views are now displayed in the feed, but also the post views.
“Trial Reels” on Instagram
Instagram introduces the option to post so-called “trial reels” for non-followers. Creators can test how well their reels are received within 24 hours before they are shared on their profile. Their followers will not be able to see the videos within these 24 hours.
Hide views for reels
After hiding the likes, Instagram is now also testing that creators can hide the views on their reels.
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