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Games on Instagram Live

Users can now play two games on Instagram when they go live: “This or That” and Trivia.

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Drafts on threads

From now on, users can create drafts on threads and then post them later.

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Voice Filters on Instagram

The voice filters known from TikTok are now also available for Instagram Reels.

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DM Filter on Instagram

On Instagram, users can set that they only want to see DMs from people they follow. All others are then hidden under this filter.

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“Sub-Space” from TikTok

TikTok is testing an exclusive ‘Sub Space’ where LIVE creators can interact with subscribers.

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Hashtag Limit on Instagram?

The platform is apparently testing a function that no longer allows users to post more than 5 hashtags.

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Save posts to threads

Just like on Instagram, users can now save posts on threads so that they can view them again later.

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Catch Up Tab on LinkedIn

The platform is adding a “new timeline” in which users can now see the latest events of their contacts in a filtered format.

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Preview feed post placement on IG

Instagram tests new option to preview feed post placement before publishing.

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Research in the YouTube Studio

To provide creators with video ideas, there is now a “Research Tab” in YouTube Studio that makes it easier to plan new videos.

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Hashtags indicate the number of postings

Until now, on TikTok, when writing a caption and adding the relevant hashtags, it showed how many views each of them had. Now, instead, it displays the number of posts that have been made with these hashtags

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Performance boost for longer videos

Videos over 1 minute that were recorded vertically will be pushed by TikTok from now on and thus perform better.videos over 1 minute that were recorded vertically will be pushed by TikTok from now on and thus perform better.

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Instagram „Flipside“

The feature allows users to create a new, more private page on their profile where they can post more personalized content for friends.

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„Made for you“-Reel

Instagram is introducing a function that allows the app to create reels directly from users’ images and videos. All you have to do is specify the topic for which Instagram should pull the content from your own albums.

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30-minute TikTok videos

TikTok is currently testing the feature of being able to upload 30-minute videos to the platform.

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TikTok Live Streaming for users under 1k

TikTok provides live streaming for people with fewer than 1,000 followers.

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Automatic scrolling on TikTok

TikTok rolls out auto scrolling feature to more users.

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Streaming for users with less than 1,000 followers

TikTok now allows users with fewer than 1,000 followers to stream live videos.

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A/B Testing for YouTube Thumbnails

In the future, users should be able to run two different thumbnails “against each other” to see which one generates better performance.

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HDR photos on Instagram

Instagram now supports a higher resolution when uploading images.

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Canceling Instagram Stories

Instagram now offers their users the option of canceling their story during upload.

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Swipe right for comments

To get to the TikTok comments, you can now also swipe right.

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Live Location in Chat

Instagram is working on a function that allows you to send your friends your location via a pin in the chat.

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Podcasts on YouTube

Creators can now upload podcasts to YouTube via RSS feed.

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Threads Trending Page

As on X before, there will now also be a “Trending Page” on Threads. This will be curated by content moderators.

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Friend’s Story

Instagram is releasing a new feature that allows users to create a story just for friends. If they accept it, it will be published in the selected friend’s story as if it were their own.

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Instagram experiments with new public ‘Collections’ feature on profiles

Instagram’s looking to expand its Collections feature, in order to enable users to share Collections of posts on their profile, which could help to give people more insight into their interests.

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AI image generator on TikTok

For new posts, users can use text to describe which image the app should automatically generate for them.

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#26 Creator Marketing auf Pinterest: Pins und Performance
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