Instagram “Edits” to replace CapCut
Instagram is working on launching a new editing app on the market. This is intended to ensure that users no longer use apps such as “CapCut”, but instead fall back on the platform’s own editing app.
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TikTok Creator Marketplace is being replaced
Starting April 1, 2025, the TikTok Creator Marketplace will be replaced. It will be replaced by “TikTok One”, a tool that will offer a broader range of products supported by AI.
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10 seconds as an algorithm guideline
Adam Mosseri, CEO of Instagram, has now provided further insights into the Instagram algorithm in a video. For the view time of reels, it is relevant that the video is watched for at least 10 seconds in order to be considered a “view” – it does not matter whether the video is only 10 seconds long or longer.
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Testimonial Ads on Instagram
There is a new form of influencer ads on Instagram: testimonials are a new type of partnership ad that are quick, text-only endorsements in an ad that offer advertisers even more opportunities to earn through brand deals.
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2 new metrics for Instagram reels
Users can now access two new metrics: View Rate, which shows the percentage of followers and non-followers consuming the videos for longer than 3 seconds, and Views Over Time, which shows how well the reel performs compared to other reels from the same creator that have been online for a similar amount of time.
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Instagram story algorithm explained
Why are stories from some creators more likely to be shown to you than those from others? The algorithm recognizes how likely it is that you will view, like and/or share this story.
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Ads on Threads
After it was announced some time ago, Threads is now testing the first attempt to place ads on the platform.
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TikTok not in the US Apple Store
Until the platform has found an American buyer, the app will no longer be offered in the Apple Store.
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Disliking Instagram comments?
Previously, users could like the comments of other users under posts. Now the platform is apparently working on making it possible to give comments a “thumbs down”.
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Collaboration Posts on TikTok
Creators can now also post videos together on TikTok, which then appear on both profiles.
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TikTok remains online in the US
After the platform was to be banned in the USA and was even unavailable to US citizens for 12 hours on the weekend, the ban has now been lifted for the time being.
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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
28|11|2022
#26 Creator Marketing auf Pinterest: Pins und Performance
25|10|2022
#25 Customer Influencer - Kunden als Markenbotschafter
11|10|2022
#24 Creator Bindung in Krisenzeiten
26|09|2022
#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
Duration: 22:56 Min
12|05|2022
#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min
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