How humorous expertise leads to success: @armineagle1 x SNOCKS
Intro
In this campaign with SNOCKS, Armin from @armineagle1 proves that socks don't have to be a boring topic. By humorously presenting the relevant product details, Armin was able to completely convince his community of the SNOCKS products. The additional placement in a Christmassy atmosphere inspired the target group to give the products as gifts for the upcoming festive season. In this way, a holistic storytelling was integrated that ideally presented the brand.
Strategy
With an Instagram story and a reminder, Armin used authentic implementation and presentation of the products to ensure that his community is just as enthusiastic about the SNOCKS products as he is. He presented his own opinion of the brand's range in his own cheerful way, which his followers picked up on straight away.
BRAND FIT
Armin is known among his followers for his humorous and relaxed manner. He was therefore able to incorporate SNOCKS products into his everyday life in his usual likeable way and successfully promote them.
SETTING
By placing the products in the pre-Christmas period, Armin was able to offer his community gift inspiration and thus ensure the success of the campaign with the brand.
COMMUNITY
Armin's community corresponds to SNOCKS' relevant target group, which is why the promotion of the products was particularly well received here.
REMINDER
With the reminder that Armin posted two days after the "regular" story, he reminded his community of the brand and its products once again, which created more awareness among the target group.
Results
Data
Creator
@armineagle1Content
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