Unboxing for KiK with more than 50k impressions in total
As part of a PR campaign for the client KiK, we coordinated the planning, execution and shipping of product boxes to various creators. Since this was a low-budget campaign, we relied on voluntary integration of the PR packages in the stories.
The goal of the campaign with KiK was to generate more reach and attention during Christmas. By voluntarily integrating the packages as unboxings in the stories, we achieved the desired reach. Despite the low budget, we achieved high results.
The identification, contacting and communication with the creators was done entirely through lookfamed. We therefore took over all coordination.
The designed PR boxes were filled to match the Christmas theme. Thus, they had a seasonal reference and a high relevance for the Creator.
The creators were free to post the unboxing of the PR boxes. This gave them the flexibility to decide whether the content was suitable for their channel.
The PR boxes were sent to the creators without fixed collaborations. As a result, high-quality content was produced with little effort.
the posts were viewed
to the creators
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