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Perfect match for sustainable house building – @what_eva_loves x Baufritz

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Intro

Under the motto: "Good for people and nature", Baufritz from Erkheim in the Allgäu region has been planning and building ecologically sustainable buildings since 1896. Baufritz places particular emphasis on the topic of healthy living. @what_eva_loves attaches great importance to sustainability, especially when building houses. At a Baufritz event, she was able to gain great insights into sustainable, innovative house construction and inspire her followers with the topic. The cooperation ran via the "Lucky Shareman" agency.

Strategy

Through a reel, a feed post and a story, Eva drew attention to Baufritz and highlighted the advantages of the sustainable company. Since she herself is an advocate of sustainability, she was a real "perfect match". In order to be able to report authentically, Eva visited Baufritz together with her husband and got a first-hand impression of the concept and the products.

Strategy

BRAND FIT

As Eva always lives the topic of "sustainability" on her account, she fits in perfectly with the Baufritz concept.

CREATIVITY

The campaign was implemented as a reel, feed posting and story. This gave Eva's followers the opportunity to experience every facet of the company.

SUBSTAINABILITY

Sustainability also plays a role in house building. This is precisely what Eva has drawn attention to in order to raise awareness of the issue.

AUTHENTICITY

Eva was on site at Baufritz for the campaign. This allowed her to give her community real insights and not just report on them.

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Results

Data

265.300
Total Impressions
That is how many people have come into contact with the content.
139.800
Reach
That's how many people the content has reached.
684
Sticker Taps
That's how often the sticker was clicked.

Creator

what_eva_loves@what_eva_loves

Content

Seen On

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