Perfect match for sustainable house building – @what_eva_loves x Baufritz
Intro
Under the motto: "Good for people and nature", Baufritz from Erkheim in the Allgäu region has been planning and building ecologically sustainable buildings since 1896. Baufritz places particular emphasis on the topic of healthy living. @what_eva_loves attaches great importance to sustainability, especially when building houses. At a Baufritz event, she was able to gain great insights into sustainable, innovative house construction and inspire her followers with the topic. The cooperation ran via the "Lucky Shareman" agency.
Strategy
Through a reel, a feed post and a story, Eva drew attention to Baufritz and highlighted the advantages of the sustainable company. Since she herself is an advocate of sustainability, she was a real "perfect match". In order to be able to report authentically, Eva visited Baufritz together with her husband and got a first-hand impression of the concept and the products.
BRAND FIT
As Eva always lives the topic of "sustainability" on her account, she fits in perfectly with the Baufritz concept.
CREATIVITY
The campaign was implemented as a reel, feed posting and story. This gave Eva's followers the opportunity to experience every facet of the company.
SUBSTAINABILITY
Sustainability also plays a role in house building. This is precisely what Eva has drawn attention to in order to raise awareness of the issue.
AUTHENTICITY
Eva was on site at Baufritz for the campaign. This allowed her to give her community real insights and not just report on them.
Results
Data
Creator
@what_eva_lovesContent
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