Our Channels

  • #Entertainment
  • #Family
  • #Instagram

More than 1.3m Impressions for Tonies – Gen Z Campaign

tonies-02
header image
phone

Intro

To mark the anniversary of the Toniebox, a new campaign was launched to address a different target group from the previous one. The focus was on Gen Z, for whom the Toniebox is interesting as a gift for younger siblings, for their nieces/nephews and more.

Strategy

The goal of this campaign was to create more awareness for Tonieboxes in a new target group - Gen Z. Since Tonies was not yet present on TikTok at the time, they also wanted to gain more experience with the platform, which was new to them.

Strategy

VARIOUS PLATFORMS

For greater reach, the campaign was implemented on both TikTok and Instagram. For Instagram, Reels were used as the content format.

DIRECT COMPARISON

To assess the suitability of TikTok as a platform for Tonies, we tested the two channels against each other and compared them directly.

SPACE TO BE CREATIVE

The creators had a lot of creative freedom in the implementation. This allowed them to adapt their videos perfectly to their own community and achieve optimal results.

GEN Z INFLUENCERS

To create an authentic reference to the Toniebox, influencers with siblings/nieces/nephews belonging to Gen Z were chosen.

phone
phone

Results

Data

5
Influencers
5 Reels & TikToks
in total
1.3m+
Impressions
That is how many times
the posts were viewed
200k+
Likes
That is how many people
liked the campaign
1k+
Comments
That is how many people
commented on the videos

Creator

beautylishar@beautylishar
eliifbayrak@eliifbayrak
itsbabyshelly@itsbabyshelly
tobii_fh@tobii_fh

Content

Seen On

instagram_tiktok
content
content
content

Success Stories

bb-eva5

Over 260k impressions for Logona’s relaunch

Read more
Titelbild_xplora

Increasing reach through co-creation reel: smartwatch for children from Xplora

Read more
bb-eva

300k impressions through short stories for the fair fashion start-up “Wote”

Read more
beitragsbild-acelya

The importance of an ideal brand fit: @açelya x Paul Valentine

Read more

Start yourSuccess Story

Our influencer marketing takes your brand to the next level. To learn more, drop us a message.

  • Nano to Macro
  • For every Niche
  • Coordination
  • Fast Communication
Lookfamed Loading...

Start your
campaign

    Your Data

    Campaign details

    Timeline to Kickoff

    Budget

    Select platform(s)

    Instagram
    TikTok
    YouTube
    Twitch
    LinkedIn
    Pinterest

    Goal(s) of the campaign

    Branding
    Reach
    Content Creation
    Traffic
    Engagement
    Sales
    Conversion
    App Installs
    Other

    Your message

    Get a
    Management

      You are welcome to apply if you have reached the following key figures:

      at least 50,000 followers on IG
      OR
      at least 500,000 followers on TikTok
      Followers from the DACH region of at least 70%
      Story/video views of at least 20% of the followers

      Your data

      Your platforms

      Select platforms

      Instagram
      TikTok
      YouTube

      Instagram

      TikTok

      YouTube

      Creator
      request

        Your data

        Details

        Which Creator?

        Timeline to Kickoff

        Select platform(s)n

        Instagram
        TikTok
        YouTube
        Twitch
        LinkedIn
        Pinterest

        Goal(s) of the campaign

        Branding
        Reach
        Content Creation
        Traffic
        Engagement
        Sales
        Conversion
        App Installs
        Other

        Your Message

        Get in Touch

        Whether it's an initial idea, a concrete inquiry or interest in a collaboration: We look forward to hearing from you!

          Your Data

          Your message

          Journal
          Download

          Your Data


          Download

          You can download your journal here. Have fun!

          Explore

          Search results for
          Lookfamed Search...