Stronger together against breast cancer
Intro
@sarah_superheld used her platform together with Kaufland Familienmomente to draw attention to breast cancer prevention. The aim of the campaign was to raise awareness of breast cancer.
Strategy
To achieve this goal, Sarah produced a reel for Instagram in which she shows how to properly palpate your breasts in a humorous yet serious way. In this way, she directly got the attention of her community and used it for this important topic. The content produced perfectly achieved the aim of the campaign.
PERFORMANCE
Sarah was able to increase the performance significantly by providing information about breast cancer in a direct yet humorous way.
CONTENT
By illustrating breast cancer prevention in her content, Sarah not only provided information about it, but also included an indirect call to action.
AUTHENTICITY
As Sarah's content usually deals with more serious topics and therefore fits well with this theme, the campaign has gained a high degree of authenticity.
CAMPAIGN FIT
Sarah's target group fits the topic perfectly, which is why she was able to attract the attention of her community with the right campaign and thus achieve the campaign goal of awareness.
Results
Data
Creator
@sarah_superheldContent
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