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  • #Family
  • #Fashion
  • #TikTok

Enormous increase in awareness thanks to high-reach female TikTok creators

vertbaudet-02
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Intro

The aim of the campaign was to place vertbaudet on TikTok with the possibility of link and discount code integration and to measurably increase the brand's awareness and reach.

Strategy

We worked with two high-reach family creators on TikTok who had a good brand and target group fit. In the TikTok videos in the form of a shopping haul and the caption, we inserted the discount code and referred to the link tree in the bio, in which the link to the website was embedded. In an extension via SparkAd, we were able to place the link directly in the video and thus extend the reach of the videos.

Strategy

FAMILY CREATORS

As part of the campaign, we focused on family creators who equipped their very young children with matching clothing from vertbaudet.

BRAND FIT

As we focused on family creators with young children, there was an ideal brand fit between the brand and the selected creators. This leads to a particularly high level of authenticity for consumers.

REACH

The creators we selected for the campaign have an enormously high reach on TikTok and were therefore ideally suited to the goal of achieving a high level of awareness and reach.

AWARENESS

The combined follower count of over 1.8 million of the two creators guaranteed that a particularly high level of awareness was achieved on the consumer side.

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Results

Data

2
Family Creators
The campaign was staffed with that many female creators.
655.000
Total Impressions
That is how many people have come into contact with the content.
200.000
Reach
That's how many people the content has reached.
3.000
Clicks
This is how often the link provided was clicked.

Creator

diewalsers@diewalsers
julitas_tiktok@julitas_tiktok

Content

Seen On

tiktok
content
content
content

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      You are welcome to apply if you have reached the following key figures:

      at least 50,000 followers on IG
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      at least 500,000 followers on TikTok
      Followers from the DACH region of at least 70%
      Story/video views of at least 20% of the followers

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