Enormous increase in awareness thanks to high-reach female TikTok creators
Intro
The aim of the campaign was to place vertbaudet on TikTok with the possibility of link and discount code integration and to measurably increase the brand's awareness and reach.
Strategy
We worked with two high-reach family creators on TikTok who had a good brand and target group fit. In the TikTok videos in the form of a shopping haul and the caption, we inserted the discount code and referred to the link tree in the bio, in which the link to the website was embedded. In an extension via SparkAd, we were able to place the link directly in the video and thus extend the reach of the videos.
FAMILY CREATORS
As part of the campaign, we focused on family creators who equipped their very young children with matching clothing from vertbaudet.
BRAND FIT
As we focused on family creators with young children, there was an ideal brand fit between the brand and the selected creators. This leads to a particularly high level of authenticity for consumers.
REACH
The creators we selected for the campaign have an enormously high reach on TikTok and were therefore ideally suited to the goal of achieving a high level of awareness and reach.
AWARENESS
The combined follower count of over 1.8 million of the two creators guaranteed that a particularly high level of awareness was achieved on the consumer side.
Results
Data
Creator
@diewalsers
@julitas_tiktokContent
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