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Brand fit leads to strong performance: JEMAKO x izela_lange

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Intro

Izela from the account @izela_lange has become known for her tidying content and has built up a wide reach within this community. As a result, she has been working with the JEMAKO brand, a provider of cleaning products, for some time now. Thanks to this long-term collaboration and the perfect fit between company and creator, the target group comes into contact with the products again and again.

Strategy

Izela presented JEMAKO's microfiber cloths as all-rounders and must-haves in every household and thus naturally integrated them into her everyday life. This makes the collaboration very authentic. As an add-on, she was also able to use the products to share her personal cleaning tips and tricks, which gave the content a personal touch and embedded the application in a holistic storytelling.

Strategy

COMMUNITY

Thanks to the existing long-term collaboration, the JEMAKO brand is already known to the Izela community and they come into contact with it again and again through sensibly placed touchpoints.

BRAND FIT

As Izela is always sharing cleaning tips and tidying hacks on her account, JEMAKO is the perfect fit for her content and her community.

PERFORMANCE

Through good storytelling, sensibly placed touchpoints and authentic implementations, the creator succeeds in performing strongly time and again within the scope of the collaboration.

AUTHENTICITY

The storytelling and the natural integration into everyday life make the content and the implementation very authentic.

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Results

Data

294.000
Total Impressions
That is how many people have come into contact with the content.
81.000
Reach
That's how many people the content has reached.
10.927
Link Clicks
That's how often the links in the video were clicked.

Creator

izela_lange @izela_lange

Content

Seen On

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