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Impressive impressions through Instagram live premiere with Ninja

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Intro

To introduce Ninja's products, our exclusive creator Jo Semola hosted a live stream on Instagram. He announced the live stream in a story in the morning and then went live on his channel in the evening. There he presented two Ninja appliances, with which he baked live. The customer was in the comments at the same time to answer any questions that arose. The stream had a total length of 30 minutes.

Strategy

The client wanted to try out the "Live Stream" format on Instagram and see whether it would prove successful as a new content format within a collaboration. To test this, we suggested our creator Jo Semola, who has a close relationship with his community. The live stream was announced in advance in the story to create sufficient awareness for the actual event.

Strategy

CREATIVITY

In order to achieve individual goals, we got creative together with Ninja and ventured into a new format for the brand.

AWARENESS

To ensure that enough users were informed about the live stream in the evening, a story was posted in the morning pointing this out.

COMMUNITY

Thanks to Jo's strong community, we were able to ensure that the live stream was well received and that questions were asked and interacted with.

LIVE CONTENT

Instead of a story or a feed post, we chose a live stream together with the client, which was very successful.

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Results

Data

65.000
Reach
That's how many people were reached with the content.
130.000
Impressions
That's how often the content was played out.

Creator

josemola@josemola

Content

Seen On

instagram_
content

Conclusion

We at Ninja dared to do a live stream on Instagram for the first time. Thanks to Lookfamed, we had a precise plan. Easy communication, helpful tips & in the end a successful campaign. Thanks, guys!

Angelika Pöppel, Social Media Executive at Shark Ninja Germany

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