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Authentic storytelling: branding and reach boost for Californian raisins

Logo-weiß-Kalifornische-Rosinen
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Intro

The goal of the campaign was to increase awareness of Californian raisins and raise awareness of the high quality of the raisins.

Strategy

Together with @mrs_ermerson, we collaborated on Instagram in the form of co-creation reels and stories. The focus of the reels was primarily on authentic storytelling, which was intended to creatively showcase the Californian raisins. The story was primarily intended to create educational content to highlight and clarify the benefits of California raisins.

Strategy

BRANDING & REACH

The campaign focused primarily on long-term sustainable goals with branding & reach.

STORYTELLING

The goals were achieved in the best possible way through authentic storytelling.

CO-CREATION-REEL

By combining the reach of Creatorin & Brand, even more touchpoints can be created within the relevant target group.

INSTAGRAM STORY

The Instagram Story enables particularly authentic storytelling through the "live participation" of the creators.

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Results

Data

190.000
Total Impressions
That's how many people have come into contact with the content.
115.000
Reach
That's how many people were reached with the content.
157
Link Clicks
That's how many people have clicked on the links to the platform.

Creator

mrs_ermerson@mrs_ermerson

Content

Seen On

instagram_
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      You are welcome to apply if you have reached the following key figures:

      at least 50,000 followers on IG
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      at least 500,000 followers on TikTok
      Followers from the DACH region of at least 70%
      Story/video views of at least 20% of the followers

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