Authentic storytelling: branding and reach boost for Californian raisins
Intro
The goal of the campaign was to increase awareness of Californian raisins and raise awareness of the high quality of the raisins.
Strategy
Together with @mrs_ermerson, we collaborated on Instagram in the form of co-creation reels and stories. The focus of the reels was primarily on authentic storytelling, which was intended to creatively showcase the Californian raisins. The story was primarily intended to create educational content to highlight and clarify the benefits of California raisins.
BRANDING & REACH
The campaign focused primarily on long-term sustainable goals with branding & reach.
STORYTELLING
The goals were achieved in the best possible way through authentic storytelling.
CO-CREATION-REEL
By combining the reach of Creatorin & Brand, even more touchpoints can be created within the relevant target group.
INSTAGRAM STORY
The Instagram Story enables particularly authentic storytelling through the "live participation" of the creators.
Results
Data
Creator
@mrs_ermersonContent
Seen On
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