875,000 impressions for Douglas at the CSD
Intro
The collaboration was part of Douglas' commitment to the LGBTQAI+ community and included the launch of new products and the communication of values shared by Douglas and Cologne's Christopher Street Day.
Strategy
Nicolette and Douglas successfully implemented a collaboration in which they created 2 Instagram stories, 2 reminders and 1 reel. Nicolette played an important role as the face of the campaign and actively participated in the Cologne CSD to represent the messages and values of the partnership and share them with her community.
PERFORMANCE
With the integration on Nicolette's Instagram account, over 850,000 impressions were achieved, resulting in a high performance for the brand.
FORMATS
In addition to a reel in the creator's feed, the Instagram Story + Reminder was also used to provide even more input.
AWARENESS
By implementing the project as part of Christopher Street Day, it was possible to draw attention to the relevant topic of "equal rights".
AUTHENTICITY
On her account, Nicolette stands up for values that are conveyed by the CSD. That's why the implementation by her and Douglas was particularly authentic.
Results
Data
Creator
@nicolette.vlogtContent
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