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Decide for yourself where to play your own TikToks

Users can now specify in the settings whether or not their location-tagged videos should actually be played out to users in those locations.

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Monetary rewards for effect creators

There is now good news for effect creators on TikTok: If their effect is used in 500,000 videos within 90 days, they earn $700. For each additional 100,000 views, another 140 dollars are added. The feature will be valid in Germany right at launch.

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Delete searches automatically

Instagram introduces a feature that automatically deletes searches after 3,7 or 14 days (depending on the setting).

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Collaboration Status

Instagram introduces a new profile feature that allows creators to indicate to other creators that they are interested in collaborating with a status. This status is then displayed on the profile, in the DMs and in the search ads.

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Q&A Sticker for more engagement

On TikTok, users can now add a question and answer option instead of the text tool. This should ensure that others interact even more with the videos.

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AI Sticker

Instagram is working on a function that allows users to generate their own stickers (e.g. for the Story) with the help of an AI.

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Messaging possibilities for businesses

On LinkedIn, it will be possible in the future for company pages to send and receive messages as well. Until now, this was only possible for private individuals.

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Local Content on TikTok

The app has launched a new tab that allows users to consume content shot at a location near them.

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Story Likes for 48 hours

Previously, it was possible to see who had liked an Instagram Story for 24 hours (i.e. as long as it was online). Now the platform has increased the time limit to 48 hours.

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Caption under Stories

Until now, Instagram users have been familiar with captions from feed posts and reels. Now, however, it is also possible to write entire captions under Stories.

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TikTok rows back: 10-minute videos still available

After announcing last week that 10-minute videos were no longer possible, the app is now rowing back: It is still possible to upload long videos. They just can no longer be filmed in the app.

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Filtering on TikTok

On Creators profiles, users can choose to have videos displayed in chronological order or to have the most popular videos displayed first.

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Up to 5 links in Instagram bio

The platform now allows users to add not only one link to their profile, but up to 5.

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Instagram the most downloaded app in March

TikTok only takes second place.

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„Check today’s Reels Trends“

Creators can now view this page in their Professional Dashboard. Here they will see trending sounds and hashtags that they can then use themselves.

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Asking friends for Reel reactions

Users will be able to send reels to their friends to ask for their reaction. They can then record their reaction while watching the video.

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Scrolling faster on TikTok

In the settings in the app, users can now set to scroll through the For You Page faster.

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Labeling Direct Messages

On Instagram, users will be able to label the various messages in their DMs in the future.

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Responding to story with voice message

Instagram is testing the option to reply to friends’ Stories with a voice message.

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Soon no more responding to stories with emojis?

Instagram is considering removing the simple emoji response on Stories.

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Seeing shared Reels in Stories

Instagram has launched the ability to see who has posted them in their own Story under Reels.

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Hide follower lists

Instagram is working on a privacy feature that will allow users to hide their follower list. This way, their friends won’t be able to see who is following them.

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Commenting Stories publicly

Instagram is working on a feature that will allow users to publicly comment on their friends’ Stories.

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TikTok deletes the 10-minute video option

Last year, users were able to record TikTok videos with up to 10 minutes of content. The app now seems to have reversed this step. Now, when trying to record a video, 3 minutes is the maximum.

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Emoji Reactions on Reels

For some time now, users have been able to react to reels with emojis (similar to Stories). Now, consumers of these videos can also see how many people have reacted with certain emojis.

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Reacting to YouTube Livestreams

Viewers of livestreams can now react to the live videos of others with Reactions.

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Allow Reels downloads

Users who have posted a reel can now decide if they want to allow others to download their reel.

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Shared explore page with friends?

On Instagram, work is underway to introduce so-called “Custom Explore Pages”. This will display content that both users have interacted with or that both users follow.

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Taking photos with TikTok

After – bizarrely – slideshows consisting mainly of photos have repeatedly gone viral on the video platform, TikTok has now made sure that users can take photos directly with the app. A separate button has now been introduced for this purpose.

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Save Instagram Stories directly to Highlights

Until now, users had to post a story first and then assign it to the relevant highlight in order to keep it in their own highlights for the long term. Now, however, they can choose directly when posting the story in which highlight it should be posted.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
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28|11|2022
#26 Creator Marketing auf Pinterest: Pins und Performance
25|10|2022
#25 Customer Influencer - Kunden als Markenbotschafter
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#24 Creator Bindung in Krisenzeiten
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#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
Duration: 22:56 Min
12|05|2022
#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min

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