How to find the right creator for your campaign
Creators can make a significant contribution to selling products quickly and easily within a specific target group. With an influencer campaign, you leverage the reach of influencers in your industry, increase product sales, and increase brand awareness among your target audience. Such a strategy helps achieve your business goals on social media. You have decided to implement a campaign with Creatos but are wondering how to find the right Creators for your company? Then you’ve come to the right place, because we’ll explain the right approach.
How do I find suitable Creators?
Due to the large number of different Creators, it is not easy to find the right Creator for your own brand. The right approach to the search is therefore required. When planning a campaign, the first step is to ask yourself the following questions:
- What goal do I set for myself?
What do I want to achieve with the influencer campaign? For example, should the campaign generate sales or reach?
- Which target group do I want to address?
What age and gender do I want to reach with my product? What interests should the target group represent? Which brands are preferred?
Once these questions have been clarified, it is easier to find a suitable creator who plays precisely on the target group that the company itself would like to reach. But especially in the diverse world of social media, it is not so easy to identify the right creator with the right target group for oneself, because the personalities and interests cannot always be recognized directly in the feed of a profile. That’s why companies should look at the profiles and analyze them for quantity and quality. This means that you should get an idea of the number of followers, the engagement rate, the growth over time, as well as the content quality, the target group match and the likeability of the creators.
Why is the identification of creators important for the company?
In order for the creators to pass on the company values to (potential) customers, the appearance of the creators should be in line with the company image. This is because the values, the image or the general mindset of the profile can be transferred to the company.
Of course, this also happens the other way around: The community pays very close attention to which companies the creator cooperates with and with whom the profile can identify.
In order for products and services to be perceived as authentic, successful storytelling is essential for creators. As is well known, storytelling is best implemented when the creator is convinced of the brand and the products and shares these honestly and authentically with the community and transparently illuminates any advantages and disadvantages.
What makes a good creator?
First of all, it’s always in the profile and the person themselves. The community quickly notices whether what is said is honestly meant, comes from the heart and whether the Creator or t really stands 100% behind the application of the respective product. Authenticity plays a very important role here. Creators who frequently advertise are not as authentic and credible for the community as those who only advertise selected products. The more the creator shares the values and characteristics of the company, the more credible the community finds the cooperation.
The creators, who have a very close relationship with their followers and interact with them on a daily basis, are trusted very much. As a rule, creators accept the cooperation of companies whose products they can use in their everyday lives. In this way, these creators can identify with the brand, authentically integrate the application into everyday life, and thus strengthen the relationship with their community.
How can we at lookfamed help you find the right creator?
Thanks to the experience we have gained over the years and the large network we have built up over time, we are always able to bring companies together with the right creators and thus implement successful campaigns.
We can identify and analyze creators. This way we know which creators reach which target group, what values he or she represents and who therefore fits best to your company and thus also to the campaign.
And for those who want more in-depth information: In our whitepaper “How to make working with influencers a complete success” you can prepare yourself optimally for the collaboration and collect even more tips on finding the right creator. Click here to go directly to the whitepaper!