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From Pia Dzimalle

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Reaching Gen Z on YouTube

Starting next summer, advertisers will have trend sounds of the younger generation suggested for their ads in order to reach them in the best possible way.

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TikTok surpasses Instagram

In the first quarter of 2023, TikTok has replaced Instagram as the most downloaded app.

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Branded Effects on TikTok

With this new feature, companies – together with effect creators from TikTok – can create their own effects, which can then bring them more reach on the platform.

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Replying to Instagram Bios

Apparently, the platform is working on a way to reply to other users’ bio.

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Reel preview in the editing area

With this new feature, users can now see how the final reel will look in the feed directly in edit mode before they post the video.

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Sharing whole Reels in the Story

Until now, it was only possible to share short glimpses of your own reel if you posted it in the story. But now you should be able to share whole videos (max. 60 seconds) there for your own followers.

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„My Top 3“ on Instagram

The app is working on a new story sticker: users will soon be able to vote for their top 3 – accounts, audios, tags or even locations.

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Editing Instagram DMs

In the future, it should be possible to edit sent messages in the Direct Messages on Instagram afterwards.

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TikTok Premium Feature: Series

Users who activate this premium feature can upload video collections – the so-called “series” – with up to 80 videos of max. 20 minutes each. Other users must then pay the specified price to consume the content ($1-190 in the U.S.).

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Instagram is working on „shared story“

This new feature makes it possible for several users to upload a story together.

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Green Screen Reactions to the Story

Is the feature reminiscent of BeReal? From now on, users can react to their friends’ Instagram Stories with the help of a green screen.

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Reposting TikToks

Users can now repost the TikToks of other users on their account. The platform has created a separate tab for this purpose.

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Co Creation Posts with multiple users?

So far, it is possible for Instagram users to publish a post in the feed with another account. Currently, work is underway to make this possible with multiple accounts.

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Meta Verified – Paid Subscription for Instagram?

Meta – Instagram in particular – is launching a paid program that gives creators the blue tick, their own customer support and exclusive story stickers, plus boosts their own content on the Explore page.

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New Story Repost Design

From now on, reposted Stories will be displayed in a new design on Instagram. For consumers, it looks as if the tagged person actually appears in the creator’s Story.

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Reels Watch Time

In the Insights of the short videos, creators will soon be able to see how long their reels are consumed by other users.

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Reply to comments with GIFs

Instagram makes it possible for users to reply to their followers’ comments under posts with entertaining GIFs.

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Save with friends

From now on, posts that you particularly like can not only be saved to your collection, but you can save them together with your friends.

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In-app checkout coming soon on TikTok

Until now, it was only possible for companies to link to their website via ads or products. Only the in-app checkout is being tested in initial trials.

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Is Pinterest the next TikTok?

The platform allows uploading video pins up to 5 minutes long.

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Video topics on the For You Page

Users will soon see that the For You page shows them various themes from which they can choose. These include, for example, gaming, fashion, food and sports.

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Reactions for Reels

Users should no longer only be able to react to stories with reactions, but in the future also to the short videos Reels.

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Searching for story viewers

On Instagram, it should become possible to search for specific people within the list of people who have viewed one’s Story.

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FYP Hashtag Filter

On TikTok’s own For You page, users can now filter by specific hashtags.

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Memories Story on Instagram

We all know the feature where Instagram shows you your memories and offers to post them to your Story. From now on, these will be displayed directly in the Story and users can then decide to share them.

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Reply to comments with Shorts

Under YouTube videos, Creators are now able to reply to comments with shorts.

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TikToks finally without watermark

From now on it is possible to download your own videos on the platform without watermarks. At the same time, this ensures that videos can be uploaded to multiple platforms more easily.

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Automatic scrolling on TikTok

What could make spending hours on the platform even more enjoyable? Right, if the app itself scrolled for you. This “finger-saving” mode is currently being tested.

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TikTok Refresh of the For You Page

Bored with your custom algorithm? In the future, you can tell TikTok to readjust your For You page to the content formats you’ve been interacting with more lately.

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Strikes on TikTok

From now on, TikTok Creators will be informed about when and why their video was blocked on the FYP.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
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#26 Creator Marketing auf Pinterest: Pins und Performance
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#24 Creator Bindung in Krisenzeiten
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#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
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#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min

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