Starting next summer, advertisers will have trend sounds of the younger generation suggested for their ads in order to reach them in the best possible way.

In the first quarter of 2023, TikTok has replaced Instagram as the most downloaded app.

With this new feature, companies – together with effect creators from TikTok – can create their own effects, which can then bring them more reach on the platform.

Apparently, the platform is working on a way to reply to other users’ bio.

With this new feature, users can now see how the final reel will look in the feed directly in edit mode before they post the video.

Until now, it was only possible to share short glimpses of your own reel if you posted it in the story. But now you should be able to share whole videos (max. 60 seconds) there for your own followers.

The app is working on a new story sticker: users will soon be able to vote for their top 3 – accounts, audios, tags or even locations.

In the future, it should be possible to edit sent messages in the Direct Messages on Instagram afterwards.

Users who activate this premium feature can upload video collections – the so-called “series” – with up to 80 videos of max. 20 minutes each. Other users must then pay the specified price to consume the content ($1-190 in the U.S.).

This new feature makes it possible for several users to upload a story together.

Is the feature reminiscent of BeReal? From now on, users can react to their friends’ Instagram Stories with the help of a green screen.

Users can now repost the TikToks of other users on their account. The platform has created a separate tab for this purpose.

So far, it is possible for Instagram users to publish a post in the feed with another account. Currently, work is underway to make this possible with multiple accounts.

Meta – Instagram in particular – is launching a paid program that gives creators the blue tick, their own customer support and exclusive story stickers, plus boosts their own content on the Explore page.

From now on, reposted Stories will be displayed in a new design on Instagram. For consumers, it looks as if the tagged person actually appears in the creator’s Story.

In the Insights of the short videos, creators will soon be able to see how long their reels are consumed by other users.

Instagram makes it possible for users to reply to their followers’ comments under posts with entertaining GIFs.

From now on, posts that you particularly like can not only be saved to your collection, but you can save them together with your friends.

Until now, it was only possible for companies to link to their website via ads or products. Only the in-app checkout is being tested in initial trials.

The platform allows uploading video pins up to 5 minutes long.

Users will soon see that the For You page shows them various themes from which they can choose. These include, for example, gaming, fashion, food and sports.

Users should no longer only be able to react to stories with reactions, but in the future also to the short videos Reels.

On Instagram, it should become possible to search for specific people within the list of people who have viewed one’s Story.

On TikTok’s own For You page, users can now filter by specific hashtags.

We all know the feature where Instagram shows you your memories and offers to post them to your Story. From now on, these will be displayed directly in the Story and users can then decide to share them.

Under YouTube videos, Creators are now able to reply to comments with shorts.

From now on it is possible to download your own videos on the platform without watermarks. At the same time, this ensures that videos can be uploaded to multiple platforms more easily.

What could make spending hours on the platform even more enjoyable? Right, if the app itself scrolled for you. This “finger-saving” mode is currently being tested.

Bored with your custom algorithm? In the future, you can tell TikTok to readjust your For You page to the content formats you’ve been interacting with more lately.

From now on, TikTok Creators will be informed about when and why their video was blocked on the FYP.