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New music option for carousel posts on Instagram

It is now possible to add music to carousel posts with videos. Previously, this was only possible for carousel posts with images.

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TikTok: Integration of a commercial music library

Over one million copyright-free songs and sounds from TikTok’s commercial music library are now also available in the app.

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Instagram tests new ‘Creator Insights’ profile performance overview for brands

The basic display provides a quick overview of:
– Follower growth
– Accounts reached
– Engaged accounts

All metrics displayed are for the last 30 days, so it’s easy to get an estimate of how active each account has been.

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Send reels preview to friends

Before publishing a reel, users on Instagram can now send a draft to friends via DM to get their opinion on the reel.

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Streaks on TikTok

As on Snapchat, TikTok is now testing so-called “streaks”. These are created when users send each other messages every day. If they do so, both users collect flames that only disappear if no further messages are sent within 24 hours.

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Restriction of posts with clear calls for engagement

Creator posts that clearly encourage a form of engagement (e.g. commenting) (e.g. with an emoji or a number) will be restricted by Instagram in the future and will not receive the platform’s maximum reach.

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Text in carousel posts

Creators can now place text over images and videos in carousel posts.

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Instagram added new features for Broadcast Channels

What’s new…
IG Live: Run IG Live broadcasts for channel members only
Custom Themes: Add any picture you want as a background for your chat
⁠Emoji Moderation: Choose which emojis your community can react with
QR Codes: Create channel QR codes to connect people back to your channel

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Instagram is testing unskippable ads

“Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing,” the feature’s description reads.

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TikTok launches “TikTok Studio”

Creators will be able to manage all aspects of their TikTok presence, including video uploads, editing, performance analytics, and more.
All of the tools available in the new platform have been around for a while, they’re now just easier to get to in one place.

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Meme-feature for Instagram reels

Instagram is testing a new editing function for Instagram Reels that allows users to insert memes.

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TikTok Symphony as a new tool for marketers

This new tool is designed to make it even easier for marketers to create videos on the platform. For example, scripts are written or videos produced with the help of AI.

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Lately Stories on Instagram

Users can activate this type of story so that all stories from the last 7 days are automatically saved in a story highlight.

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Advertising QR codes on YouTube

The platform wants to allow advertisers to create QR codes with their logos and integrate them into videos. This allows viewers to scan them and then find out more about the advertiser directly.

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60 seconds TikToks

In order to keep up with YouTube, TikTok wants to allow users to upload videos that are up to 60 minutes long in the future.

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Notes for posts and reels on Instagram

Instagram is now testing the option to add notes to posts and reels.

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New “peek” function in BeReal style on Instagram

The feature enables users to share a quick, unedited, unfiltered snap of themselves or their life with friends.

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Instagram restricts Reels over 90 seconds

Unlike TikTok, which encourages its users to post videos that are as long as possible, Instagram restricts videos from users that are longer than 90 seconds.

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Collaboration Videos on TikTok

The app is apparently working on allowing creators to publish videos together with other profiles. So far, this has been limited to a few times a month. We are already familiar with this feature from Instagram, where co-authored posts have been available for some time.

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New design for carousel posts

Instagram is trying to boost carousel engagement even further with a new design that shows the edge of the next post in the carousel as you scroll.

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4 new story stickers on Instagram

Add your Music: You can share your favorite songs with your followers
Frames: Turn any photo into an instant print. Followers have to shake their phone to develop the image
Reveal: Publish a hidden story for your followers. Friends must send a DM to reveal the content.
Cutout: Turn a part of any video/photo into a cutout sticker.

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Select reels excerpt for the story

If users now want to repost their reels in the story, they can choose which 15 seconds are shown. The first 15 seconds of the reel are no longer posted automatically.

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New Instagram Algorithm

In order to push smaller creators, Instagram has now changed its algorithm and the content of these creators is now more likely to be shown to other users.

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„Clear Mode“ for Instagram Reels

The app is apparently working on making it possible to watch Reels in “clear mode” in future. This means that comments, likes etc. will be hidden and users will be able to see the video on full screen.

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New trim feature on Instagram

Instagram is testing a trim feature that allows you to choose which 15 seconds of your shared reel will be shown when you share it as a story.

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Liking notes on Instagram

Instagram users can now not only write notes and publish them on their profile. They can now also like their friends’ notes.

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Connect Instagram with Pinterest

Users can store their Instagram profiles in their Pinterest accounts. Posts that they then publish on Instagram can also be published on Pinterest.

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