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Instagram University

Instagram has launched a new account, Instagram University. Here, the platform provides information about important innovations and shares relevant tips for users.

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Cutout for Reels & Stories

On Instagram, users can now create stickers from their own images that they can use for reels and stories.

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Contributing expertise on LinkedIn

In addition to the usual posts, users can now also share their expertise in the debates of others. To do this, they are shown matching posts to which they can share their knowledge.

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Notify sticker in Instagram Story

Creators can now add new stickers to their stories to inform their followers about their latest posts. If this is activated, users will receive notifications about the posts of their “activated” creators.

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New comment feature for carousel posts

Instagram tests new option for comments on specific frames within a carousel posts.

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Follow hashtag topics on Instagram

The hashtag and search functions on Instagram are being simplified so that users can see everything in one place. Now, when a hashtag is tapped, the search results for that hashtag are displayed.

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Instagram: Longer Reels from now on?

Instagram’s testing longer 3 minute reels to maximize engagement.

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Backdating Instagram Posts?

Instagram could soon allow users to backdate their posts.

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More content in carousel posts?

Previously, the photo and video series could only contain 10 pieces. Some users now report that they can upload 15-20 photos and/or videos in a carousel post.

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Instagram is working on “Spins”

Users can set this function for their reels. This means that other users can exchange text and/or audio in the created reel and “republish” it. The actual creators of the reel then also receive the reach.

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New photo app from TikTok?

It has been leaked that TikTok is probably working on a photo app. This will build on the success of Instagram, while at the same time always referring to TikTok.

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Instagram Emojis Game

When users send an emoji to others in DMs and click on it, a mini-game will start from then on.

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DM innovations on Instagram

In addition to the new feature of being able to edit messages afterwards, chats can now be pinned and users can set whether they want to send a read confirmation or not.

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Safety Alerts on Instagram

The app now sends users pop-ups if it thinks an account is not real or if they are flagged by profiles they do not follow.

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Instagram Insights on desktop

Social media managers and creators can breathe a sigh of relief: finally, analytics and insights can no longer only be accessed on cell phones, but also on desktops.

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Games on Instagram Live

Users can now play two games on Instagram when they go live: “This or That” and Trivia.

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Drafts on threads

From now on, users can create drafts on threads and then post them later.

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Voice Filters on Instagram

The voice filters known from TikTok are now also available for Instagram Reels.

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DM Filter on Instagram

On Instagram, users can set that they only want to see DMs from people they follow. All others are then hidden under this filter.

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“Sub-Space” from TikTok

TikTok is testing an exclusive ‘Sub Space’ where LIVE creators can interact with subscribers.

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Hashtag Limit on Instagram?

The platform is apparently testing a function that no longer allows users to post more than 5 hashtags.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
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This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
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With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
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In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
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This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
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28|11|2022
#26 Creator Marketing auf Pinterest: Pins und Performance
25|10|2022
#25 Customer Influencer - Kunden als Markenbotschafter
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#24 Creator Bindung in Krisenzeiten
26|09|2022
#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
Duration: 22:56 Min
12|05|2022
#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
TikToks, Reels oder doch lieber YouTu...
Duration: 35:40 Min

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