From now on, Creators will be shown a new metric after they post a reel: You can view the watchtime of the video, which shows how long the video has been watched on average.

Creators will be able to access a number of new AI-based features, including a video and image background creation feature. YouTube also announced the launch of an app.

Until now, the new Meta feature (which could be used to buy the Blue Checkmark in a subscription model, among other things) was only available to creators. Now, businesses can also buy the benefits.

These include Showcase ads, new ad creation options, and the introduction of “collages” for pins. The placement of “Premiere Spotlight” ad units in the app will also be expanded.

These include variable budget options and in-stream discount prompts. In addition, time-based budgeting allows creators to allocate more budget to their campaigns within a specified time period.

Until now, broadcast channels were designed in such a way that only creators could write something, but not followers. Now we are testing that followers can also send messages.

In a new test, Instagram allows creators to specify which audiences can track their Like interactions.

TikTok is expanding its creative program, which aims to pay top creators to keep posting on the platform. It offers monetization opportunities to select top creators. Now the beta program is expanding in Brazil, France, Germany, Japan, Korea and the UK.

YouTube is currently testing a new feature that makes the “Subscribe” button light up when the word “Subscribe” is spoken in the video. This is intended to support the creator’s request and highlight how much work goes into content creation. The process is fully automated and has become visible to some users in recent weeks.

In YouTube Studio, creators will soon no longer be able to individually decide whether pre-roll, post-roll, skippable and non-skippable ads appear. Instead, they will have other options, especially in the live area. The move is intended to maximize profits.

The Close Friends Feed post could help the Instagram feed regain engagement and relevance – and open up a kind of private feed. Most recently, Direct Messages, Stories, and Reels had become more important formats on the platform.

Meta is reportedly planning ad-free versions of its apps for users within the European Union. Ads on Facebook or Instagram could thus become a thing of the past in the future – at least for those who are willing to pay for them.

Creators with a broadcast channel can now ask questions via stickers in their chat.

Instagram now shows the live streams of users in the feed and not only in the story overview.

Apparently, the platform is working to ban hashtags and stop using them.

Under Creator Tools on TikTok, Creators can now select the new “Creator Inbox” option. This feature optimizes the Direct Messages and how they can be received.

Instagram is working to allow 10-minute reels to be posted and recorded in the app.

Creators can link from shorts to longer videos and live videos. The feature is available immediately for selected creators.

Since LinkedIn is deleting inactive accounts, many creators and companies may lose followers.

Thanks to a new “astrology sticker,” users can now check their Stories to see how well they match other people based on their zodiac sign.

YouTube is working on allowing users to identify a song whose title they want to know via YouTube. To do this, they must hum the song for at least 3 seconds.

Users in Europe can now turn off the personalized algorithm on TikTok. This is then no longer compiled based on their usage and does not measure which videos they spend the most time on.

You can now also transparently label advertising on LinkedIn. You should use the “Brand Partnership” label if you have been compensated in some way by another party for your own content.

In the future, Instagram will allow creators to go live exclusively for their followers. Only they will have access to the stream.

Instagram users can now download not only their own reels, but also those of others. Until now, this was only possible in the USA. Now it is to be launched internationally as well.

Some time ago, we announced the launch of social channels on Instagram. In contrast to the broadcast channels, you can communicate on both sides here and chat with each other accordingly.

With Instagram, users can now translate individual messages or entire broadcast channels into their preferred language.

Instagram is working on a feed that only verified users will be able to see.

Creators can link from their videos to entire podcast episodes via RSS feed. This way, viewers can listen directly to the whole episode through the linked video.

The platform is working to allow users to create AI-generated feed posts.

After TikTok had launched this feature and then abolished it again, Creators can now record 10-minute videos in the app again.

This new anti-bullying feature can be activated by users on TikTok for even more protection on the platform.

Users will soon be able to use a new template sticker in the Instagram Story. This works with text, images and stickers, which other users can then further elaborate.

From 200 to 2,200 to 4,000 – TikTok is setting a clear text and storytelling signal by increasing the maximum number of characters in the caption.

The platform is launching a new feature in the settings that will allow Creators to learn more about the Creator business.