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„Thoughts“ on TikTok

The platform has adopted Instagram’s notes – users can now share their thoughts on their TikTok in the form of “Thoughts”.

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Broadcast Channel replies

In broadcast channels of creators, it was previously only possible for them to write something – the community could not reply. Now, however, dialog will be possible.

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Comment on Instagram Stories

From now on, users will no longer only be able to comment on posts, but also on their friends’ stories. These comments can then only be seen by people who follow each other.

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Carousel posts with friends

Your friends can now add more pictures or videos to your carousel series. However, before other users can see them, you must first approve them.

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AI voice update on TikTok

TikTok now let’s you create your own AI voice for text to speech.

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Ads on Threads

The app launched by Instagram is working on making it possible for users to place advertisements. The tag “Sponsored” will then appear next to the user name.

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Tag a channel on Instagram

Instagram has added a new option in the upload flow to “Tag Channel”, which provides another way to highlight content in channel streams.

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Connecting with friends from school

The platform will soon allow users to add their school or university and the year in which they graduated. This will allow them to connect with others from their school days.

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YouTube takes on TikTok Shop and expands Shopify partnership

The expanded partnership means creators will have access to thousands of new brands to feature in their shopping videos. The YouTube Shopping Partner Program offers creators a way to earn money from their videos while helping their audience find new products. For brands, it’s another way to reach customers and increase sales.

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“First comment” on TikTok

From now on, TikTok will display in the comments which comment was actually the first.

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Edit planned posts

From now on, users can edit pre-scheduled LinkedIn posts. Previously, this was not possible on the platform.

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Group Chats on TikTok

Up to 32 friends can now take part in a private chat together.

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Location tracking on Instagram

Just like Snapchat’s Snap Map, Instagram is working on allowing users to see where their friends are located on a map.

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20 pieces of content in carousel items

Previously, users could only upload 10 videos & photos to carousel posts. From now on up to 20 are possible.

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Instagram uses “views” as its primary metric

From now on, there is one key figure on the platform that is the main focus: views. In the Insights, the number of views on reels and feed posts is now placed in the foreground.

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TikTok launches App Center

The App Center is designed to connect business users with helpful tools. It offers a collection of TikTok tools developed by third-party providers that can help small brands in particular to maximize their performance in the app.

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Shazam-like feature on TikTok

TikTok introduces Shazam-like feature that lets you find songs by singing them.
The new feature called “Sound Search” lets you find a sound by singing, humming or playing it.

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Group chat via stories

If more than one person is tagged in an Instagram Story, users now have the option of replying via DM to more than just the person who posted the Story. Instead, they can start a group chat with all tagged people.

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Thumbnails on TikTok

Previously, it was only possible to use a recording from the uploaded video as a thumbnail. Now creators can upload an extra image, which is then displayed as the cover image of the video on the profile.

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Sharing via DM to become the focus of the app

Instagram has made it its primary task to encourage users to share content with their friends via DMs. For example, some users have swapped the “Create +” button with the message button to put the latter in the spotlight.

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Multitrack Audio in Reels

Creators globally can now add up to 20 tracks to a single Reel.

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Audio Eraser Tool

Creators on YouTube can now easily remove any copyrighted music from their videos without affecting any other audio such as dialogues or sound effects.The new tool uses an AI-powered algorithm to specifically detect and remove that song without impacting other audio in the clip.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
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With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
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In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
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#26 Creator Marketing auf Pinterest: Pins und Performance
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#25 Customer Influencer - Kunden als Markenbotschafter
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#24 Creator Bindung in Krisenzeiten
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#23 How to not get lost in the Black Week madness!
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#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
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