TikTok Ads more successful than TV commercials
Some brands on the market have reached the point where TikTok advertising is more lucrative for them than TV advertising.
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Prompt Cards on TikTok
To give users inspiration, TikTok launches Prompt Cards, which contain creative video ideas.
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„My Week“-Story on Instagram
Stories can be posted online here for up to 7 days. In addition, new sequences can be added or existing ones deleted at any time.
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Request story mention
Users will soon be able to ask their friends for a mention in a story that is already online.
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Instagram Guides will be deleted
The platform has decided to ban this content format after a lack of response.
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Threads coming to Europe soon
Instagram’s new platform triggered a lot of hype in the USA a few months ago. Now Meta is apparently preparing for the launch in Europe.
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“Read” status in the DMs no longer applies
From now on, users can decide in a test run whether they want others to see whether they have read the messages or not.
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Broadcast Channels for everyone
Creators are going to have the option of making broadcast channels accessible either only to followers or to everyone on the platform.
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Edit Instagram DMs
Up to 15 minutes after sending a message via DM, users can now edit it.
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Instagram is working on an ‘AI friend’
In the future, users will be able to create their own friend thanks to artificial intelligence. In advance, users will be able to select their interests and the topics they would like to discuss.
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Instagram & Facebook soon to be fee-based
To enjoy the platforms free of advertising in the future, users will have to pay €9.99 per month.
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Add posts with friends
Instagram is testing a feature where creators of a post can invite friends to join the post. They can then expand the post.
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Nearby Stories
Instagram is working on a new way for users to see Stories from others who are in their local area.
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“Notify” sticker in the story
Users can now post this sticker to their Stories so that their followers can activate a notification that tells them when a new post is online.
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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
This social media and influencer marketing journal shows you the relevance of short content in influencer marketing, which challenges creators and companies have to overcome and why Generation Z is probably the most relevant target group. (English version of this journal is coming soon)
With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
In addition to the already very successfully established ways to implement influencer marketing, TikTok offers completely new opportunities. How can influencer marketing be implemented and what is important in a TikTok campaign? Here's how to take your marketing success to the next level with TikTok. (English version of this journal is coming soon)
This social media and influencer marketing whitepaper reviews 2021 with all its developments and gives marketers an outlook on the industry's marketing year. (English version of this journal is coming soon)
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#26 Creator Marketing auf Pinterest: Pins und Performance
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#24 Creator Bindung in Krisenzeiten
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#23 How to not get lost in the Black Week madness!
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#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
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