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Lately Stories on Instagram

Users can activate this type of story so that all stories from the last 7 days are automatically saved in a story highlight.

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Advertising QR codes on YouTube

The platform wants to allow advertisers to create QR codes with their logos and integrate them into videos. This allows viewers to scan them and then find out more about the advertiser directly.

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60 seconds TikToks

In order to keep up with YouTube, TikTok wants to allow users to upload videos that are up to 60 minutes long in the future.

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Notes for posts and reels on Instagram

Instagram is now testing the option to add notes to posts and reels.

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New “peek” function in BeReal style on Instagram

The feature enables users to share a quick, unedited, unfiltered snap of themselves or their life with friends.

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Instagram restricts Reels over 90 seconds

Unlike TikTok, which encourages its users to post videos that are as long as possible, Instagram restricts videos from users that are longer than 90 seconds.

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Collaboration Videos on TikTok

The app is apparently working on allowing creators to publish videos together with other profiles. So far, this has been limited to a few times a month. We are already familiar with this feature from Instagram, where co-authored posts have been available for some time.

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New design for carousel posts

Instagram is trying to boost carousel engagement even further with a new design that shows the edge of the next post in the carousel as you scroll.

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4 new story stickers on Instagram

Add your Music: You can share your favorite songs with your followers
Frames: Turn any photo into an instant print. Followers have to shake their phone to develop the image
Reveal: Publish a hidden story for your followers. Friends must send a DM to reveal the content.
Cutout: Turn a part of any video/photo into a cutout sticker.

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Select reels excerpt for the story

If users now want to repost their reels in the story, they can choose which 15 seconds are shown. The first 15 seconds of the reel are no longer posted automatically.

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New Instagram Algorithm

In order to push smaller creators, Instagram has now changed its algorithm and the content of these creators is now more likely to be shown to other users.

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„Clear Mode“ for Instagram Reels

The app is apparently working on making it possible to watch Reels in “clear mode” in future. This means that comments, likes etc. will be hidden and users will be able to see the video on full screen.

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New trim feature on Instagram

Instagram is testing a trim feature that allows you to choose which 15 seconds of your shared reel will be shown when you share it as a story.

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Liking notes on Instagram

Instagram users can now not only write notes and publish them on their profile. They can now also like their friends’ notes.

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Connect Instagram with Pinterest

Users can store their Instagram profiles in their Pinterest accounts. Posts that they then publish on Instagram can also be published on Pinterest.

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Premium Company Accounts

A new type of business account is being launched on LinkedIn. This is going to enable companies to use new features. These include: Call-to-action button, visitor lists, writing assistants and more organic reach.

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30-minute videos on TikTok

The platform is working on enabling more and more users to record and upload longer videos of 30 minutes.

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Instagram University

Instagram has launched a new account, Instagram University. Here, the platform provides information about important innovations and shares relevant tips for users.

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Cutout for Reels & Stories

On Instagram, users can now create stickers from their own images that they can use for reels and stories.

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Contributing expertise on LinkedIn

In addition to the usual posts, users can now also share their expertise in the debates of others. To do this, they are shown matching posts to which they can share their knowledge.

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Notify sticker in Instagram Story

Creators can now add new stickers to their stories to inform their followers about their latest posts. If this is activated, users will receive notifications about the posts of their “activated” creators.

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New comment feature for carousel posts

Instagram tests new option for comments on specific frames within a carousel posts.

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This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
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With this Instagram Marketing Journal, you'll learn how to use influencer marketing to take your success to the next level and how to successfully collaborate with creators. (English version of this journal is coming soon)
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28|11|2022
#26 Creator Marketing auf Pinterest: Pins und Performance
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#25 Customer Influencer - Kunden als Markenbotschafter
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#24 Creator Bindung in Krisenzeiten
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#23 How to not get lost in the Black Week madness!
Have you already marked November 25 i...
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#22 9:16 – Vertical Video Marketing mit TikToks, Reels und Shorts (mit We Create)
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