Achieving unbelievable visual contacts with target group precision – Rheinpark Center Neuss Christmas campaign
Intro
Local advertising for more visitors to the Rheinpark Center Neuss: that was the aim of our joint campaign. Due to the local target group, we primarily worked with creators on Instagram and TikTok who come from the local area to advertise the shopping center to specific target groups.
Strategy
In order to address as broad and diverse a target group as possible in the local context, co-creation content and spark ads were used in addition to reels and TikToks in order to achieve a wide reach in the relevant target group and to be able to play out the content even more locally.
SPARK ADS
The TikTok Spark Ads further increased the reach of existing content for specific target groups and locally, enabling an immense number of people to be reached.
CO-CREATION
To highlight the collaboration with Rheinpark Center Neuss, the creators' reels were posted as co-creations. This way, they appear on both accounts and reach even more people.
LOCAL TARGET GROUP
The goal of the campaign was to address a local target group that would actually be able to visit the shopping center. This goal was achieved through local creators and specific ads.
REACH
In order to reach as many users as possible on social media, both organic and paid content was used. We also worked with high-reach creators on Instagram and TikTok.
Results
Data
Creator
@mrsjennii
@janiniditahiti
@nastiinkaaa_
@aylin.endContent
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