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  • #Shopping
  • #TikTok

Achieving unbelievable visual contacts with target group precision – Rheinpark Center Neuss Christmas campaign

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Intro

Local advertising for more visitors to the Rheinpark Center Neuss: that was the aim of our joint campaign. Due to the local target group, we primarily worked with creators on Instagram and TikTok who come from the local area to advertise the shopping center to specific target groups.

Strategy

In order to address as broad and diverse a target group as possible in the local context, co-creation content and spark ads were used in addition to reels and TikToks in order to achieve a wide reach in the relevant target group and to be able to play out the content even more locally.

Strategy

SPARK ADS

The TikTok Spark Ads further increased the reach of existing content for specific target groups and locally, enabling an immense number of people to be reached.

CO-CREATION

To highlight the collaboration with Rheinpark Center Neuss, the creators' reels were posted as co-creations. This way, they appear on both accounts and reach even more people.

LOCAL TARGET GROUP

The goal of the campaign was to address a local target group that would actually be able to visit the shopping center. This goal was achieved through local creators and specific ads.

REACH

In order to reach as many users as possible on social media, both organic and paid content was used. We also worked with high-reach creators on Instagram and TikTok.

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Results

Data

> 1 Mio.
Visual contacts
That's how many people have seen the content.

Creator

mrsjennii@mrsjennii
janiniditahiti@janiniditahiti
nastiinkaaa_@nastiinkaaa_
aylin.end@aylin.end

Content

Seen On

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