Over 10,000 orders per month for Mijuwi
Intro
A cross-media campaign was implemented for the sugar-free syrup "Mijuwi" via the TikTok and Instagram account of the content creator @reneschmock, which was intended to significantly increase the performance of the brands.
Strategy
Over the course of a month, content creator @reneschmock was completely free in his implementation for Mijuwi on the TikTok and Instagram channels. He was always able to incorporate the syrup bottles authentically into his content. The cross-media recycling of the content created a high level of visibility for the product on all channels and generated 10,000 orders.
PERFORMANCE
The aim of the campaign was to use cross-media on TikTok and Instagram to boost the performance of the Mijuwi brand.
CROSSMEDIA
On TikTok and Instagram, @reneschmock has almost 4 million followers between them. As he advertised the brand on both platforms, the combined reach could be used.
ORDERS
Thanks to the authentic integration into everyday life, a total of 10,000 orders were generated by Rene's advertising within a month.
CREATIVITY
Mijuwi gave @reneschmock the creative leeway he needed to implement the campaign authentically and achieve the set goals within the framework of the cooperation over 1 month.
Results
Data
Creator
@reneschmockContent
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