Peter Pane reached 1.3m people with Nicolette and Alex

Intro

Peter Pane is best known in the food & restaurants sector for its burgers and cocktails. To increase awareness of his new Highball drinks, Peter Pane wanted an awareness campaign on Instagram. We implemented this with Alex and Nicolette.

Strategy

In the cooperation between Peter Pane and Nicolette & Alex we focused on different aspects. The goal was to increase awareness of the new Peter Pane highballs. Instagram was chosen as the channel - the formats included both stories and posts.

CREATOR SELECTION

Since Nicolette and Alex are both fans of cocktails, they were an obvious choice for the campaign. As it turned out, they were a perfect fit.

LINKS

By integrating the content on both channels in parallel, we were able to benefit from a multiplier effect. There was also more attention for the customer.

REAL-LIFE-MEET-UP

Nicolette and Alex visited Peter Pane on site and tried out the new drinks menu live. So they were able to test and enjoy the product immediately.

CONTENT FORMATS

1 post and 2 stories were published each - once at the restaurant and then again as an extension of the post. The followers were thus reliably reached.

Results

Data

1.4m+

Impressions

That is how many times
the posts were viewed

1.3m+

Reach

That is how many people
were reached

25k+

Likes

That is how many people
liked the campaign

3.5k+

Sticker Taps

That is how many followers
interacted with the taps

Creator

@nicolette.vlogt

@alexperiences

Content

Seen On

Conclusion

"We have been working with lookfamed regularly for over a year now and I can only say good things. Thank you for the always flawless handling and the great communication - we are looking forward to many follow-up projects!"

Kim-Christin Schlör, Social Media Manager at Peter Pane