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Getting more attention for Tartex with micro-influencers

Logo-weiß-Tartex
header image
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Intro

The aim of the campaign with Tartex was to create more awareness for Tartex's new summer varieties with micro-momfluencers. The campaign was implemented in the form of reels and stories on Instagram.

Strategy

We worked with 4 micro-momfluencers on Instagram and focused here on the implementation in the Instagram Story. The creators were asked to give a very natural insight into their family evening meal and cleverly incorporate the new summer varieties from Tartex. Thanks to the successful implementation, a similar campaign focusing on the new varieties will follow in the fall.

Strategy

MOMFLUENCERS

As part of the campaign, we focused on so-called "momfluencers", i.e. family creators who can provide insights into the family dinner with Tartex.

MICRO INFLUENCERS

We also worked exclusively with micro-influencers. These are usually characterized by a particularly close relationship with their community.

AWARENESS

The aim of the campaign was to generate awareness for Tartex's new summer varieties. This was achieved particularly well through story integration.

INSTAGRAM STORY

In order to give the communities a particularly authentic take on dinner time with the family, the main focus was on implementation in the Instagram Story.

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Results

Data

4
Micro Mom Creators
The campaign was staffed with that many female creators.
200.000
Total Impressions
That is how many people have come into contact with the content.

Creator

linsyas@linsyas
meerwaerts_@meerwaerts_
andherflowers@andherflowers
livingwithjulie@livingwithjulie

Content

Seen On

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