Getting more attention for Tartex with micro-influencers
Intro
The aim of the campaign with Tartex was to create more awareness for Tartex's new summer varieties with micro-momfluencers. The campaign was implemented in the form of reels and stories on Instagram.
Strategy
We worked with 4 micro-momfluencers on Instagram and focused here on the implementation in the Instagram Story. The creators were asked to give a very natural insight into their family evening meal and cleverly incorporate the new summer varieties from Tartex. Thanks to the successful implementation, a similar campaign focusing on the new varieties will follow in the fall.
MOMFLUENCERS
As part of the campaign, we focused on so-called "momfluencers", i.e. family creators who can provide insights into the family dinner with Tartex.
MICRO INFLUENCERS
We also worked exclusively with micro-influencers. These are usually characterized by a particularly close relationship with their community.
AWARENESS
The aim of the campaign was to generate awareness for Tartex's new summer varieties. This was achieved particularly well through story integration.
INSTAGRAM STORY
In order to give the communities a particularly authentic take on dinner time with the family, the main focus was on implementation in the Instagram Story.
Results
Data
Creator
@linsyas
@meerwaerts_
@andherflowers
@livingwithjulieContent
Seen On
Success Stories
Start yourSuccess Story
Our influencer marketing takes your brand to the next level. To learn more, drop us a message.
- Nano to Macro
- For every Niche
- Coordination
- Fast Communication
Loading...
Search...