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Playing on content opportunities with creators: Impressive impressions for Pinterest campaign!

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Intro

From curating to creating: Many creators regularly use Pinterest to get inspiration for their content on other social media platforms. So why not get active on the platform yourself? As part of our campaign, we identified content opportunities that the creators then used with their creative content.

Strategy

Creators who are active on other social media platforms have not yet discovered Pinterest as a platform for themselves and for publishing their content. That's exactly what we wanted to change. That's why we carried out a matching process together with Pinterest: We identified content opportunities and used them to find creators who are using precisely these special interest topics with creative and inspiring idea pins.

Strategy

CREATIVITY

On Pinterest, creative and individual content stands out above all. For this reason, we have chosen creators who have already proven this to be their strength.

CROSSMEDIA

The creators have also pushed their content on Pinterest through Instagram and TikTok, inspiring others to give their content a chance on Pinterest too.

AWARENESS

Many creators are not yet aware of the numerous potentials of Pinterest. This is exactly what we want to draw attention to together with the platform.

SPECIAL INTEREST

In order to offer content that is not yet frequently posted on Pinterest, we have identified content opportunities in the context of special interest topics and filled these with creators.

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Results

Data

537.000
Impressionen
That's how often the content was played.
3.700
Saves
This is how often the content was noted by other users. This key figure is one of the most important metrics on the platform.

Creator

what_eva_loves@what_eva_loves
mrs_ermerson@mrs_ermerson

Content

Seen On

pinterest
content
content
content

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      You are welcome to apply if you have reached the following key figures:

      at least 50,000 followers on IG
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      at least 500,000 followers on TikTok
      Followers from the DACH region of at least 70%
      Story/video views of at least 20% of the followers

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