LALALAB made a lalalasting impact with over 7.48m impressions

Intro

LALALAB is an app for photo printing - whether photo books or posters. They focus mainly on vintage images. For the Instagram channel, we realized a campaign for seasonal events together with LALALAB, which resulted in a total of over 7 million impressions.

Strategy

Together with the client LALALAB, we implemented seasonal campaigns for Valentine's Day and Mother's Day. These were mainly performance-oriented. The goal was to generate sales. The focus was also on app downloads.

VARIABILITY

We implemented the campaigns together with various creators on Instagram, which led to a high reach and outstanding results.

COORDINATION

Working with different creators in the two seasonal campaigns required a high level of planning, which we handled completely.

CONVERSIONS

For the campaign with LALALAB, conversions were generated in the form of app downloads and sales. We always kept this goal in mind.

SEASONALITY

To strengthen interest in LALALAB, the campaigns were linked to Valentine's Day and Mother's Day. This meant that the demand for gifts was particularly high.

Results

Data

735k+

Reach

That is how many people
were reached

7.48m

Impressions

That is how many times
the posts were viewed

11.4k

Link Clicks

That is how many times
the links were clicked

10k+

Sticker Taps

That is how many people
interacted with the taps

Creator

@denise_merten

@denisebobe

@fionaerdmann

@janiniditahiti

@jessicooper

@juliaschulze

@kimgloss

@reneschmock

@what_eva_loves

@yasin_ca

Content

Seen On

Conclusion

The team is always responsive to all of our needs, always has creative suggestions to tweak the campaigns, and is a pleasure to work with toward the campaign goals!

Elisabeth Paptola, Social Media Manager at Invaders Corp SAS (LALALAB)