Almost 3 million impressions through long-term cooperation with Bayern Tourismus
Intro
The aim of the campaign was to generate awareness and sales for Bavarian tourism. To achieve this, we worked with the Bavarian creator @what_eva_loves, who beautifully portrayed the state in all its diversity using reel and story impressions.
Strategy
First, Eva spent two days in the Bavarian capital as part of the #MünchenImFrühjahr campaign to showcase the many facets of the city together with other creators. In the fall, the #SpezlCamp campaign in the Ostallgäu region served to protect the beautiful Bavarian countryside, preserve Bavarian traditions and promote the appreciation of regional food and craftsmanship. In spring 2023, she went on an exciting journey in search of natural remedies and healing methods in Bavaria and in June 2023, Eva attended a creator event near Augsburg under the motto #zammsein.
BRAND FIT
Since Eva herself comes from Bavaria, Bavaria Tourism was a real "heart customer" for her, with which she could identify 100%. This fit was also reflected in the very good performance.
LONG-TERM
Over the course of a year, Eva repeatedly showed various locations and activities in Bavaria. Thanks to the long-term cooperation, it was possible to achieve extremely good and, above all, authentic results.
AWARENESS
One aim of the campaign was to raise awareness of Bavarian tourism. As Eva's reels appeared repeatedly in the feed of her community due to the long-term nature of the campaign, this goal was achieved.
VARIETY
Thanks to the numerous reels and posts by the creator, the diversity of the state of Bavaria could be shown through authentic and coherent storytelling and many followers could be convinced of its beauty.
Results
Data
Creator
@what_eva_lovesContent
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