Our Channels

  • #Family
  • #Instagram
  • #Toys

Almost 150,000 impressions through the magical world of Harry Potter

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Intro

The aim of the campaign was to show how children can discover the world of Harry Potter, Ron, Hermione and co. and be inspired in their play. It was also intended to focus on how children can draw inspiration from role-playing games with LEGO Harry Potter.

Strategy

To introduce the products, Andrea from @the.stefans uploaded a reel and stories on Instagram. The reel showed how the kids explore Hogwarts together and what there is to discover with the different sets. Both some construction sequences and the finished sets were shown. The existing reel ensures long-term visibility on the @the.stefans Instagram channel and the stories also generated a lot of impressions and views.

Strategy

BRAND FIT

As Andrea from @the.stefans shows her everyday family life on her account, the brand fit for toys for children is definitely fulfilled here.

VIDEO CONTENT

The insights in the form of video content allowed viewers to see directly how the products are used. As @the.stefans generally produces a lot of content in video format, the outcome was of very high quality.

FAMILY

Within the family category, the Stefans are an ideal fit for the brand, as they show a lot of family content on their channel and let their community participate in their lives.

AUTHENTICITY

In the reel, the Stefans show directly how their children play with the LEGO products, which brings a very high level of authenticity.

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Results

Data

142.000
Total Impressions
That many people have come into contact with the content.
51.900
Reach
That's how many people the content has reached.
289
Link Clicks
That's how often the links in the video were clicked.

Creator

the.stefans@the.stefans

Content

Seen On

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