Almost 150,000 impressions through the magical world of Harry Potter
Intro
The aim of the campaign was to show how children can discover the world of Harry Potter, Ron, Hermione and co. and be inspired in their play. It was also intended to focus on how children can draw inspiration from role-playing games with LEGO Harry Potter.
Strategy
To introduce the products, Andrea from @the.stefans uploaded a reel and stories on Instagram. The reel showed how the kids explore Hogwarts together and what there is to discover with the different sets. Both some construction sequences and the finished sets were shown. The existing reel ensures long-term visibility on the @the.stefans Instagram channel and the stories also generated a lot of impressions and views.
BRAND FIT
As Andrea from @the.stefans shows her everyday family life on her account, the brand fit for toys for children is definitely fulfilled here.
VIDEO CONTENT
The insights in the form of video content allowed viewers to see directly how the products are used. As @the.stefans generally produces a lot of content in video format, the outcome was of very high quality.
FAMILY
Within the family category, the Stefans are an ideal fit for the brand, as they show a lot of family content on their channel and let their community participate in their lives.
AUTHENTICITY
In the reel, the Stefans show directly how their children play with the LEGO products, which brings a very high level of authenticity.
Results
Data
Creator
@the.stefansContent
Seen On
Success Stories
Start yourSuccess Story
Our influencer marketing takes your brand to the next level. To learn more, drop us a message.
- Nano to Macro
- For every Niche
- Coordination
- Fast Communication
Loading...
Search...