Flexibility for increased performance: Zwilling x @foodwithlove.de
Intro
Manuela and Joëlle from the @foodwithlove.de account have been working with the manufacturer Zwilling for several years now. Every month, the two content creators present various products from the brand and integrate them authentically into their content. They decide flexibly and according to the needs of the community together with the brand which products are shown. This approach achieves an ideal combination of longevity and flexibility, which results in increased performance and a positive branding effect for the brand.
Strategy
The many years of collaboration between Zwilling and the content creators from @foodwithlove.de have created a very close bond between the parties. As a result, the community knows that Manuela and Joëlle swear by the products and actually use them on a daily basis, which makes the collaboration all the more authentic. This is reinforced by the fact that the products are always combined directly with one of their recipes. So the focus is not just on the product, but also on what you can do with it.
LONG-TERM
The creators of @foodwithlove.de have been working with Zwilling for years and also use the products in their everyday lives. Every month, new products are presented here as part of the content and integrated into everyday life. As a result, the collaboration is perceived as particularly authentic.
STORYTELLING
Products are not simply presented as part of the cooperation. These are actively incorporated into the cooking and recipe videos on the Instagram account. This storytelling ensures particularly authentic content and therefore a particularly good performance.
FLEXIBILITY
Each month, the brand's products are individually selected for presentation. This ensures that the advertised products match the creators' content and the needs and demand from the community.
PERFORMANCE
The flexibility and authenticity of the collaboration results in very good performance by the creators. So far, over 22,000 link clicks have been achieved.
Results
Data
Creator
@foodwithlove.deContent
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