The importance of an ideal brand fit: @açelya x Paul Valentine
Intro
The Paul Valentine brand stands for elegant and timeless jewelry that is designed for everyone. Just like for fashion creator @acelya. She skillfully showcased the products in her Instagram Story and showed her community which pieces of jewelry would complete her outfit.
Strategy
In her Instagram story, Açelya presents Paul Valentine's jewelry in an elegantly aesthetic setting, convincing her community of the brand and the products. With a discount code, her followers can also benefit from the collaboration and save a few percent on purchases.
AUTHENTICITY
The aesthetic setting and the matching content to Açelya's Instagram profile made the collaboration very authentic. As the creator is known for her fashion content, there is a high degree of authenticity here.
BRAND FIT
Açelya loves fashion. Of course, this also includes the right jewelry, which is why Paul Valentine suits her perfectly. She was able to show how she integrates the pieces into her everyday outfits.
CREATIVITY
Açelya was completely free in the realization and design of her story and was thus able to present the pieces of jewelry with great elegance and style.
QUALITY CONTENT
With the stylish and aesthetic realization of Açelya, the produced content fits very well with Paul Valentine herself and her jewellery pieces.
Results
Data
Creator
@acelyaContent
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