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  • #Food
  • #Instagram
  • #TikTok

Cross-media strategy on Instagram and TikTok for HelloFresh

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Intro

The aim of the campaign was to work with the TikToker @reneschmock to attract new customers for HelloFresh via both his TikTok presence and his Instagram presence.

Strategy

Rene Schmock is one of the largest German TikTokers and has become known primarily for his food content. This was therefore an ideal fit for the HelloFresh brand. The cross-media integration via TikTok and Instagram increased the visibility of the HelloFresh brand immensely. The creator was largely free in the implementation and was therefore able to integrate the content authentically into his everyday life.

Strategy

BRAND FIT

Thanks to Rene's food content, which he regularly plays out, he represents an ideal brand fit for the HelloFresh brand and was able to implement the collaboration authentically.

CROSSMEDIA

On TikTok and Instagram, @reneschmock has almost 4 million followers between them. As he advertised the brand on both platforms, the combined reach could be used.

NEW CUSTOMER ACQUISITION

The aim of the campaign was to attract new customers to the HelloFresh brand. This was achieved very successfully thanks to the authentic integration of the content creator and the detailed explanation in the video.

CREATIVITY

HelloFresh gave @reneschmock the creative freedom he needed to implement the campaign authentically and achieve the set goals.

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Results

Data

3,3 Mio.
Total Impressions
That is how many people have come into contact with the content.
6.400
Link Clicks
This is how often the links in the video were clicked on.

Creator

reneschmock@reneschmock

Content

Seen On

tiktok
content
content
content

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