Co-creation reel for Ninja with two influencers with over half a million followers
Intro
To introduce food creator @jo.semola to the Ninja cosmos, a co-creation reel was realized with the video giant @reneschmock. As "CEO of Heißluftfritteuse", Rene has been working with Ninja for some time now. Together with the production company Filmfluence, a video was shot in which Jo bakes burger buns and Rene takes care of the burger patties.
Strategy
With the help of a high-reach co-creation reel, Jo and Rene united their combined 520,000 followers to generate a lot of attention. The aim was to associate Jo with Ninja among the target group in order to ensure authentic conversions.
CO-CREATION
Together with @reneschmok, @jo.semola posted a co-creation reel that combined the reach of the two accounts and utilized the strength of the creators.
BRAND FIT
Rene has been working with Ninja for a long time and is known as the "CEO of Hot Air Fryer" on Instagram and TikTok for his collaborations. With Jo, who is also known as Backmeister on both platforms, the two are the perfect fit for the brand.
REACH
With over 520,000 combined followers, Rene and Jo have combined their reach as part of the co-creation reel and have thus been able to achieve an even greater reach within the relevant target group.
CONTENT
In order to create a high-quality reel, the production company Filmfluence was brought on board to ensure that the moving image content was visually convincing.
Results
Data
Creator
@jo.semola
@reneschmockCONTENT
Seen on
CONCLUSION
Uncomplicated processing and open to every question and idea - the realization of the reel with 2 influencers and 2 Ninja devices worked out without any problems and the video team from Lookfamed did a great job.
Angelika Pöppel, Social Media Executive at Shark Ninja Germany
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