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Co-creation reel for Ninja with two influencers with over half a million followers

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Intro

To introduce food creator @jo.semola to the Ninja cosmos, a co-creation reel was realized with the video giant @reneschmock. As "CEO of Heißluftfritteuse", Rene has been working with Ninja for some time now. Together with the production company Filmfluence, a video was shot in which Jo bakes burger buns and Rene takes care of the burger patties.

Strategy

With the help of a high-reach co-creation reel, Jo and Rene united their combined 520,000 followers to generate a lot of attention. The aim was to associate Jo with Ninja among the target group in order to ensure authentic conversions.

Strategy

CO-CREATION

Together with @reneschmok, @jo.semola posted a co-creation reel that combined the reach of the two accounts and utilized the strength of the creators.

BRAND FIT

Rene has been working with Ninja for a long time and is known as the "CEO of Hot Air Fryer" on Instagram and TikTok for his collaborations. With Jo, who is also known as Backmeister on both platforms, the two are the perfect fit for the brand.

REACH

With over 520,000 combined followers, Rene and Jo have combined their reach as part of the co-creation reel and have thus been able to achieve an even greater reach within the relevant target group.

CONTENT

In order to create a high-quality reel, the production company Filmfluence was brought on board to ensure that the moving image content was visually convincing.

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Results

Data

245.000
Impressions
That's how often the content was played.
207.000
Reach
That's how many people the content has reached.
520.000
Followers
That's how many followers the two creators have combined.
7.300
Likes
That's how many people liked the Reel.

Creator

jo.semola@jo.semola
reneschmock@reneschmock

CONTENT

Seen on

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content

CONCLUSION

Uncomplicated processing and open to every question and idea - the realization of the reel with 2 influencers and 2 Ninja devices worked out without any problems and the video team from Lookfamed did a great job.

Angelika Pöppel, Social Media Executive at Shark Ninja Germany

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