Authentic storytelling helps campaigns achieve their goals: Kapten & Son
Intro
Jessi from the account @_jessiliiee was able to win over her community with the products from Kapten & Son. She shared her wish list recommendation with her followers and presented the unique advantages of the backpacks, just in time for Christmas. By embedding the storytelling in the pre-Christmas gift planning, the campaign was thoroughly convincing.
Strategy
Jessi used her Instagram Story to promote Kapten & Son products in an authentic way. In doing so, she managed to inspire her community and encourage them to buy the advertised products.
STORYTELLING
By embedding the campaign in the pre-Christmas period, this could be used for authentic and effective storytelling.
AUTHENTICITY
Thanks to the storytelling and the natural integration into her everyday content, the collaboration and Jessi's implementation have become very authentic.
COMMUNITY
Jessi's community also fits the brand very well, as it represents the brand's relevant target group. Accordingly, the creator's application was well received.
PERFORMANCE
Thanks to the appropriate storytelling and the setting of the content that Jessi produced, the cooperation turned out to be very strong in terms of performance.
Results
Data
Creator
@_jessiliieeContent
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