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Authentic storytelling helps campaigns achieve their goals: Kapten & Son

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Intro

Jessi from the account @_jessiliiee was able to win over her community with the products from Kapten & Son. She shared her wish list recommendation with her followers and presented the unique advantages of the backpacks, just in time for Christmas. By embedding the storytelling in the pre-Christmas gift planning, the campaign was thoroughly convincing.

Strategy

Jessi used her Instagram Story to promote Kapten & Son products in an authentic way. In doing so, she managed to inspire her community and encourage them to buy the advertised products.

Strategy

STORYTELLING

By embedding the campaign in the pre-Christmas period, this could be used for authentic and effective storytelling.

AUTHENTICITY

Thanks to the storytelling and the natural integration into her everyday content, the collaboration and Jessi's implementation have become very authentic.

COMMUNITY

Jessi's community also fits the brand very well, as it represents the brand's relevant target group. Accordingly, the creator's application was well received.

PERFORMANCE

Thanks to the appropriate storytelling and the setting of the content that Jessi produced, the cooperation turned out to be very strong in terms of performance.

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Results

Data

283.000
Total Impressions
That is how many people came in content with the content.
88.900
Reach
That's how many people the content has reached.
1.952
Link Clicks
That's how often the links in the video were clicked.

Creator

_jessiliiee@_jessiliiee

Content

Seen On

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