480.000+ impressions for the DENKRIESEN Instagram account
Together with DENKRIESEN and Nicolette, we implemented a campaign that aimed to generate new followers for the DENKRIESEN Instagram account. On Nicolette's channel, a game night with her was raffled off on the condition of following DENKRIESEN.
An evening of games together with Nicolette - this strategy was the focus of the campaign around DENKRIESEN. Nicolette therefore posted high-quality content on her main Instagram channel. The prerequisite for winning: The followers should also follow the DENKRIESEN Instagram channel.
The game night with Nicolette (in a personal get together) represented an attractive, extraordinary prize and served as an incentive for the followers.
VARIOUS CONTENT PIECES
In order to achieve a holistic approach, the focus was not just on one content piece. Nicolette created several high-quality contributions at once.
Since Nicolette had already worked with DENKRIESEN repeatedly, the brand was already known in her community and was in contact with the creator.
the posts were viewed
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