Instagram, TikTok…Pinterest? Definitely!
If you ask around the masses about social media usage, you’ll probably hear from most that they primarily use Instagram and TikTok. Pinterest is often not even considered as a platform in influencer marketing alongside these two. We have summarized why this is a mistake and why there is no way around Pinterest for companies these days.
Inspirational marketing instead of influencer marketing
Clear statistics show why it is a mistake to leave Pinterest out of the equation. 93% of users use the platform to plan purchases. In addition, a pin lasts an average of 7 months (in comparison: a tweet on Twitter lasts 7 minutes). Companies’ budgets are therefore more than wisely invested here – thanks to the longevity of the pins.
In no other network besides Pinterest is advertising also seen as welcome, because: In the context of Sponsored Pins, users of the platform tend to perceive them as inspiration. That’s why we’re talking more about “inspiration marketing” than influencer marketing.
Pinterest as a Full-Funnel-Solution
Especially for companies, there is no way around Pinterest, because the platform sees itself as a “full-funnel solution”. This is because all relevant marketing goals (sales, reach, awareness, branding, etc.) can be covered via Pinterest. In addition, the invested budget goes a very long way due to the longevity of pins.
Pinterest Tips from the Lookfamed Campaign Management
So if you’re planning your next influencer campaign soon, think beyond Instagram and TikTok and give Pinterest a chance, too. Want more specific insights into the platform? Our Head of Campaign Management Marie has summarized them in a (German) video.